Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

We work hard to simplify our clients’ lives, save them money and get results that move their business forward. The goal of our blog is not much different - we want to help make your life a bit easier and provide insight that’ll advance your efforts. 

So, we took some time to dig up our most-read... Read More

If you told me in February, this pandemic was coming and how much it would change daily life, I wouldn’t have believed you. I was skeptical until early March, but soon realized I was wrong. School for my son was postponed “for two weeks” on March 13; he finished the year online on May 8. I was...

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Whether you’re hoping to publish a thought leadership piece or getting ready to announce news, knowing what healthcare publications are appropriate to pitch is really half the battle. Even if you don’t have any news to work with today, it’s still important you know these reporters and influencers...

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Whew. What a strange past two months it’s been. 

When I think about how the coronavirus pandemic changed everything seemingly overnight, I flash back to views of Boston as my plane approached Logan after an amazing time in Philly with Metis Communications President Cathy Atkins and our client O3...

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“Nailed it!” is what you want to hear when you place the cherry on top of a magnificent dessert or similar masterpiece. It’s also the goal of a media interview. You mix the ingredients and hope to attain the right results in that final crowning moment. However, if the interview suffers from a lack...

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In needing a break from all the recent news, I decided to distract myself with a look at how we communicate.

Language is amazing. Like a living thing, it is constantly evolving, as are the ways we as humans use words to communicate. Language is also very complicated. For example, there are more...

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My son is a Freshman this year and plays on the B-Team and Varsity basketball squads for his high school, the SGA Warriors. I won’t lie, I LOVE basketball season, and I am generally that loud mama you hear in the stands, hollering at all the kids (they all become like my own over the course of the...

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You interviewed the subject matter experts, did your research, wrote an outline and drafted the piece. The detail is captured correctly and you’ve told a complete story. Unfortunately, it has all the appeal of the ingredients list on the back of a cheap can of soup. 

Don’t beat yourself up. It...

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This blog is the second edition of a two-part series that expands on how Metis team member Mel Rubbelke is now handling the work-life balance as a new, first-time mother. The first blog post shares how she prepared for parental leave. 

Scene: Yoga class.

I was standing on one-foot with the other...

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Is there a better way to close out the year than by taking home a couple of coveted marketing and public relations (PR) honors? Perhaps. When a co-worker suddenly announces their regal lineage and makes tenuous claims to a British castle, you know you’re finishing big. 

First, the awards.

For the...

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I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting him five bucks I could “lick...

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This blog is part of a two-part series that will discuss how Metis employee Mel Rubbelke prepared for parental leave. The second blog is how she is now handling the work-life balance as a new, first-time mother. 

It’s 6 a.m., I’m quietly clicking away on my laptop while my toddler is sound asleep...

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Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection?

Once you’ve made that decision, the real work...

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