Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

 If you run a B2B, a startup or an emerging company, Storify is your friend. Since its private beta launch in 2010, the web app has become a powerful tool for curating content and is used by enterprises and media alike.

Using a simple drag and drop system, Storify allows you to collect the best...

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As digital news and social networks speed up the pace of modern media, the news cycle has become faster than ever before. Competition is stiff, and the stakes are high as everyone vies for a coveted place in the ever-shifting spotlight. When it comes to PR, you can’t just “spray and pray,” relying...

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Last week, we held an awesome event on building a marketing foundation poised for growth. We had a few laughs, we ate some pizza, we played giant Scrabble, but most importantly we learned a whole heck of a lot from our four esteemed panel members. Representing the best of the best from companies...

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Pizza. Beer. Wine. Super smart marketers. Beautiful Downtown Crossing, Boston. These are the ingredients for a great Wednesday night, and you’re invited.

On March 8th from 6:30 to 8 p.m., we’re hosting a panel of marketers to talk about how to create a successful marketing team, regardless of your...

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I was formally trained as a middle-school educator - specifically, a science teacher. In the process of teaching, I learned some crucial lessons in marketing. I'm not sure how much time you have personally spent with 12-year olds, but let me tell you: they’re a tough crowd when you’re selling the...

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My grandmother was known for her eccentric fashion style; she also refused to get rid of anything. At any given time, you could find a flying saucer hat, a poodle skirt and a groovy pair of bellbottom jeans in her closet. She had a saying for staple items and accessories: “Don’t throw it away; it...

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When you write a new piece of content, who do you picture as the reader? When you help your business development rep script a new phone pitch, can you picture the person on the other end of the phone?

If the image in your head is grainy and out of focus, it’s time to develop target buyer personas...

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There’s no question about it: 2016 is the year of live video. Some say it’s just a craze. Others believe it’s the future of social networking. Either way, the rise of live video underscores audiences’ hunger for authentic, anything-can-happen experiences with brands, influencers and publishers.

As...

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You’ve got mail.” Could you imagine if all of our incoming emails still said this? I think our team would collectively pull its hair out.

The majority of Metis’ internal communication takes place on project management platform (and client) Basecamp – a conscious move to help free us from email’s...

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If you’re in B2B marketing, you’re probably familiar with account-based marketing (ABM). The concept is simple: ABM shifts marketing and sales teams’ focus toward researching and targeting a specific account, instead of individual leads. Decision makers can close deals more rapidly by targeting...

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Last week, I checked my mail and found an envelope from my cable company (looking at you, Time Warner). I was immediately annoyed because I always choose paperless communication options. Why are they wasting paper on me? I opened the envelope to find a letter inviting me to choose Time Warner for...

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Wedding planning is essentially a series of decisions.

Fall or spring? White or ivory? Band or DJ? Buffet or plated dinner? Veil or no veil? Should we splurge on envelope liners? What color bow tie should our dog wear in the custom fondant cake topper?

Most of these are relatively inconsequential...

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Besides your sales team, your website is your company’s greatest sales tool. It’s the hub where you attract prospective buyers, educate and prime them for sales, and lead them through conversion. While this process won’t change anytime soon, marketers do need to shift attention to other channels to...

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