For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
Spoiler alert: marketing content can help your sales team close deals. But, it’s all about strategy when it comes to providing your sales teams with the right content. So how is this done? And what types of content will help them?
It’s essential to first understand the importance of aligning the...Read More
If you could have any superpower, what would it be? Would you want to read minds, so you could know everything and be one step ahead? Maybe that’s too risky, if you’re susceptible to lip-syncing a song stuck in someone else’s head, and you’d rather have the ability to fly (hello, easy commute) or...Read More
I spend the majority of my time helping companies market and sell their products and services, but from time to time I engage with salespeople pitching new products to me. When I get to sit on the other side of the table, it can be an opportunity to pick up some new sales tactics – or it can be a...Read More
By now, you’re probably familiar with the most overly used marketing stat of the year: a goldfish has an attention span of nine seconds; human attention spans have dwindled down to just eight seconds.
Hopefully, by now, you realize that this is fake news and has actually been debunked. However,...Read More
You clicked, didn’t you?
And yet, you could also argue that you’re sick of marketing predictions pieces, especially ones that claim to be earth-shattering, but are actually obvious. Starting in November, you see them, read them, then… start deleting them. You then become more selective by only...Read More
AI, ML, NLP, AR and VR. It feels like everything deemed the “next big thing” in tech has a quick little acronym to help influencers buzz about it even faster. These trendy tech developments are everywhere, from video games to martech stacks. With the launch of iOS 11, AR is easier to access than...Read More
Email’s incredibly effective at activating and engaging your contact database. There’s a reason why this seemingly old-school medium continually ranks as one of marketers’ most effective channels. It proves its worth time and time again.
One way to make email work for you to engage and qualify...Read More
“Westworld,” a sci-fi thread on robots-meets-Westerns, is the newest HBO escapist series to warm your water cooler chats until “Game of Thrones” freezes over. And 35 years after the original, the “Blade Runner” sequel brings realistic robotic replicants back in the spotlight. Artificial...Read More
My daughter had been away at camp for two weeks when her counselor called with an update.
“Yes, she’s made lots of friends,” the counselor said, and, “No, the dining hall didn’t get hit by lightning – I don’t know why she wrote home and said THAT.”
I know why – payback for our letters claiming the...Read More
As a marketing and sales leader today, you better know a thing or two about data. And, you better have the tools to be able to provide the right data to move your business forward. According to Molly Moriarty at Metis client Crimson Hexagon, CMOs will spend more in 2017 than CIOs. In fact, CMOs are...Read More
Blogging and vlogging are clutch when it comes to promoting authenticity for a brand. It’s a great way to get content in front of your audience but in a more personal, editorialized way. A recent study showed that 43 percent of millennials rank authenticity over content when consuming news. They...Read More
As you monitor your competitors, you may occasionally see them tout a new spot in a recent Gartner Magic Quadrant or land in a Forrester Wave report.
These reports typically assign ratings to companies within a certain group of technology products and services. Gartner, Forrester and other analyst...Read More
Webinars are a great way to educate your audience, but many companies fall into a bad habit and use this platform as a pure-play sales tool. It’s OK to leverage webinars for sales support, but they shouldn’t be a blatant ad for your business. The majority of viewers don’t attend webinars to buy –...Read More