Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom - used to describe the costly and complex delivery of cables from a provider's trunk to a customer’s...

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We work hard to simplify our clients’ lives, save them money and get results that move their business forward. The goal of our blog is not much different - we want to help make your life a bit easier and provide insight that’ll advance your efforts. 

So, we took some time to dig up our most-read... Read More

You know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by number, we’re about to take over the workforce.

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Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. 

Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new...

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You know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

Read More

In a previous blog post, we talked about using LinkedIn advertising for B2B marketing initiatives. Still, the platform offers more benefits than just its advertising capabilities, including valuable opportunities for social selling, business development and thought leadership. 

Prospects look at...

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In 2002, LinkedIn launched as a networking site for professionals. Fast forward 18 years and LinkedIn has grown to be one of the top social media platforms with almost 700 million active users. The platform has countless company pages, discussions and posts. And, due to their expansive advertising...

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Whew. What a strange past two months it’s been. 

When I think about how the coronavirus pandemic changed everything seemingly overnight, I flash back to views of Boston as my plane approached Logan after an amazing time in Philly with Metis Communications President Cathy Atkins and our client O3...

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The COVID-19 pandemic has forced almost everyone to reevaluate their business strategies, how they work and their marketing and awareness efforts. In these uncertain times it is imperative that companies speak with their audiences with empathy and truly mindful marketing. 

To begin putting...

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In needing a break from all the recent news, I decided to distract myself with a look at how we communicate.

Language is amazing. Like a living thing, it is constantly evolving, as are the ways we as humans use words to communicate. Language is also very complicated. For example, there are more...

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For the better part of a decade, I’ve thought one of the best healthcare marketing campaigns belonged to a North Carolina-based hospital system, Novant Health. It was remarkable. And that’s not my opinion; that’s their mission -- to “deliver the most remarkable patient experience, in every...

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Is there a better way to close out the year than by taking home a couple of coveted marketing and public relations (PR) honors? Perhaps. When a co-worker suddenly announces their regal lineage and makes tenuous claims to a British castle, you know you’re finishing big. 

First, the awards.

For the...

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