Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting him five bucks I could “lick...

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This blog is part of a two-part series that will discuss how Metis employee Mel Rubbelke prepared for parental leave. The second blog is how she is now handling the work-life balance as a new, first-time mother. 

It’s 6 a.m., I’m quietly clicking away on my laptop while my toddler is sound asleep...

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Moments of victory, moments of pain - all make for Halloween memories that last a lifetime. That said, we’re going to take a few moments away from our marketing and public relations activities to share a few of our stories, as well as some of our favorite Metis costume photos.

Best of times, worst...

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Author’s note: Upon reviewing a draft of this blog, a number of my co-workers demanded a disclaimer be added making it known that some at Metis are not New England Patriot fans. That said, the following is my opinion only and in no way represents the sentiments of all my associates - just the...

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When I moved from the Big Apple to the Mile High City, I already knew Denver had a lot going for it - incredible breweries and restaurants, nearby hiking, concerts at Red Rocks Amphitheater and a great fitness scene are just a few of its many attributes. In fact, the list was so long I was...

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Think back to the last time you were frustrated by a colleague, friend or loved one because they didn’t understand you and your ideas.

Were they over communicating, asking for meetings and calling or pinging all the time? Were they not communicating at all? Maybe it felt like this person didn’t...

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At Metis, we are fully committed to being a remote-first company, and, as a team, I have to commend us. We do a darn good job at it.

That’s not to say it’s not without its challenges. We’re still human after all, and even the most remote-savvy folks can find it challenging from time to time. But...

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One of my (many) new year’s resolutions was to take better control of my inbox and not return to 6,000+ unopened emails after a week-long vacation (which yes, is an unfortunate true story). Especially when only 200 of these emails were worth my time and attention.

My first plan of attack?...

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In 2017, I left my home in the U.S. to embark on a year of traveling around the world while still maintaining my job here at Metis. I adopted a digital nomad lifestyle, or in other words continued to work while traveling and not retaining a permanent address. While my year-long journey may have...

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We started 2019 off with a bang (as you should aim for every New Year), learning Metis was named to the Chief Marketer 200 for the third(!) year in a row.

We believe in the work we produce for our clients and seeing their success is what drives us every day. If we’re being honest, though, being...

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It’s not so bad on the “dark side.” In fact, it’s pretty wonderful. My career that led me to Metis had a trajectory that wouldn’t surprise too many folks in the industry -- a decade in news, a move to communications/PR in-house, then to an agency. There are tons of reasons I’m thrilled to be a...

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Client relationships are crucial for all marketing and communications agencies, as well as all businesses. I continuously work to build strong client experiences that consist of transparency and trust. As a fitness instructor, I have come to realize the things I keep in my mind when coaching...

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I started working in the tech public relations industry in 2007. I had just come from academia and was starting my first corporate job with a small, growing agency. I was determined to be professional. To me, in addition to delivering a high quality of work, “professional” meant being formal, and...

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