You snack on them like candy. Devour entire seasons at a sitting. They’re the binge worthy shows, social media accounts and podcasts you just can’t get enough of.
Whether you’re new to remote working or a virtual veteran, it can be tough to put down the work and unwind. We’re all in this together,...
By: Gabi After attending my first Boston Bloggers event last June, I just knew I had to attend another one. In fact, as soon as news of the next meet-and-greet hit the blogosphere, I registered and started sifting through the event attendees' Twitter handles in preparation.
I joined a group of...Read More
The English language is a tricky one, with confusing rules and many “but in the case of…” exceptions. How often have you read a press release, article or blog post and spotted a typo that you couldn't look past? Clear writing is integral to increasing the value of your content and attracting...Read More
By: Rachel How do I get more blog readers? This question plagues marketers and bloggers alike, but you can find the answers in your own blog posts. Do you analyze your posts to see which content resonates with readers? Doing so provides invaluable insight. At Inbound 2012, Pamela Vaughan shared...Read More
The English language is a fluid, ever-changing stream. New words enter our vocabulary, while others are vanquished to extinction. Google, email, blog and social media are all terms that did not exist in our daily lives 20 years ago, while keep (a castle), jargogle (to confuse, jumble)...Read More
By: Rachel So you have a corporate blog. Kudos to you. But that's only step one. If your blog falls victim to any of the seven warning signs below, it may be time to re-evaluate your process. 1. Your last post was two months ago. Frequent updates – at least eight to 10 per month – result in higher...Read More
By: Courtney Let's assume we're on the same (virtual) page about whether or not your business needs a blog. You need one. For reasons from customer engagement to search engine optimization (SEO) and everything in between, building a solid company blog is worth your time and effort. How do you make...Read More
By: Erin Earlier this year I attended HubSpot's User Group Summit (HUGS2011) in Boston. My favorite session was led by former New York Times Journalist-Turned-AdSense-Google-King-Turned-HubSpot-Content-Preacher Rick Burnes. His session, “Taking Content Creation to the Next Level” combined humor and...Read More
So. You say your business doesn't need a blog? We say you should reconsider.
So do a lot of other folks. Below are some of our favorite blogs on why blogging matters and how to do it better:
Guest blog by Chad Hall, founder and vice president of sales at Ioxus, Inc. “Why should we blog? We don't have time.” It's a statement we say frequently at Ioxus. We're an emerging ultracapacitor startup with many internal technology priorities, and we're always on the go working to establish a...Read More
By Cathy In a previous blog, I recounted the four critical management lessons in Orson Scott Card's sci-fi bestseller Ender's Game. Today, I want to look at what the book has to say about the business benefits of blogging. “Every citizen started equal on the nets.” Long before there was blogging or...Read More
By Mike Campbell For PR pros, interacting with bloggers can be tricky business. Blogs are a great way for companies to engage online and share ideas, and they are generally curated by intelligent, well-informed members of the industry. But often, PR practitioners recoil when they see incidents like...Read More
Emerging companies constantly seek ways to gain an edge over their competitors and stand out in the industry. Some startups are determined to earn the title of "industry thought leader". Others look for media relations coverage in their target publications and some find gold in winning the SEO...Read More
Recently the team participated in a presentation from Emily Haahr, a HubSpot inbound marketing consultant and friend of the firm. Emily shared some tips for improving website search engine optimization, or SEO, as well as how SEO and PR can work together more efficiently.
We discussed that...Read More