Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

The English language is a tricky one, with confusing rules and many “but in the case of…” exceptions. How often have you read a press release, article or blog post and spotted a typo that you couldn't look past? Clear writing is integral to increasing the value of your content and attracting...

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By: Rachel   How do I get more blog readers? This question plagues marketers and bloggers alike, but you can find the answers in your own blog posts. Do you analyze your posts to see which content resonates with readers? Doing so provides invaluable insight. At Inbound 2012, Pamela Vaughan shared...

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By: Rachel So you have a corporate blog. Kudos to you. But that's only step one. If your blog falls victim to any of the seven warning signs below, it may be time to re-evaluate your process. 1. Your last post was two months ago. Frequent updates – at least eight to 10 per month – result in higher...

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By: Courtney Let's assume we're on the same (virtual) page about whether or not your business needs a blog. You need one. For reasons from customer engagement to search engine optimization (SEO) and everything in between, building a solid company blog is worth your time and effort. How do you make...

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By: Erin Earlier this year I attended HubSpot's User Group Summit (HUGS2011) in Boston. My favorite session was led by former New York Times Journalist-Turned-AdSense-Google-King-Turned-HubSpot-Content-Preacher Rick Burnes. His session, “Taking Content Creation to the Next Level” combined humor and...

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So. You say your business doesn't need a blog? We say you should reconsider.

So do a lot of other folks. Below are some of our favorite blogs on why blogging matters and how to do it better:

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By Cathy In a previous blog, I recounted the four critical management lessons in Orson Scott Card's sci-fi bestseller Ender's Game. Today, I want to look at what the book has to say about the business benefits of blogging. “Every citizen started equal on the nets.” Long before there was blogging or...

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By Mike

Recently the team participated in a presentation from Emily Haahr, a HubSpot inbound marketing consultant and friend of the firm. Emily shared some tips for improving website search engine optimization, or SEO, as well as how SEO and PR can work together more efficiently.

We discussed that...

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By Cathy Two co-workers recently debated how much a goldfish could see outside of its fish bowl. Can Dot see me? How much of me? She won't stop staring at me. You know, groundbreaking questions. They didn't resort to sticking their heads into the fishbowl to settle the matter; they headed online....

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Blogs are fantastic. One of my favorite things to do is read and coast the information superhighway in search of great content, writers and people. Lately, I've been perplexed by the “business” approach to blog commenting. It is nice to comment on someone's blog, regardless of whether you love it...

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