For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
By: Jessie One of my bike tires gave out in October, and I finally took care of it this past weekend. Like any great procrastinator, I had my reasons for not prioritizing a visit to a local bike shop, but the delay really came down to a feeling that I should have been able to fix it myself. As it...Read More
The only thing better than going on vacation in the summertime is commuting into work when everyone else has gone on vacation. I have (fairly) easily cruised into Boston from the ‘burbs ever since the Fourth of July. You want to talk Independence Day? Driving 25 miles during rush hour in these...Read More
I field questions every day from my co-workers regarding their writing. They ask about Oxford commas, capitalization, AP Style and everything that exists between a headline and the final period of any article. Frequently, there are clear answers to these questions. The comma goes inside the...Read More
A theme I heard repeatedly at last week’s Content Rising conference in Boston was one that’s been echoed in many places recently: sales teams have lots of wishes and dreams focused on content. At the event, which focused on brand storytelling, sales leaders from ADP payroll services and Fidelity...Read More
As a co-op specializing in content creation at Metis, I like to think that I know my way around a solid sentence structure. I understand how to pry new and interesting phrases from an online thesaurus, and I can finagle style rules from the Associated Press Stylebook. My position at Metis isn’t my...Read More
It has been almost four weeks since Google implemented its new algorithm, which uses the level of mobile-friendliness inherent on a website as a factor in its search rankings. This shake-up comes just as mobile Internet usage is on the rise. In fact, 45 percent of all organic Google searches now...Read More
The biggest value an agency PR partner can add to your business isn’t sheer manpower, as pitches from some firms might lead you to think. It’s the deep well of resources that are only made possible by an agency setting, where multiple professionals in their fields pool their knowledge willingly and...Read More
Originally conceived as a vehicle for sharing company news with existing customers, the newsletter has evolved from a lengthy, printed mailer long on promotion, to a compact, digitized brief delivered by email. Not surprisingly, many email newsletters are never opened, much less read. Why? Because...Read More
After four months in a PR 101 college course, I was left with the impression that as a PR professional, my job would be to handle communication crises and position my clients favorably in today’s media landscape. While media relations is certainly a significant portion of my current internship at...Read More
Google is creating a new “mobile-friendly” algorithm. That single sentence has caused a stir throughout the world’s largest industries since it appeared in Google’s Webmaster Central Blog in late February. With the increase of smartphone consumption and an uptick in mobile conversion rates, being...Read More
Some companies are quick to jump on the blogging bandwagon. Others are hesitant because they don’t understand exactly how important a company blog can be for raising awareness, creating thought leadership and driving leads. Here are six major benefits that can result from having a well-maintained ...Read More
By: Linda Rosenblum and Nicole Estrada More than half of us are kinesthetic learners, and studies show that many of us process images faster than text. This is great to know for learning purposes, but what does it mean for the future of public relations and social media marketing? At Business...Read More
Storytelling has been popular pretty much since our cave-dwelling ancestors were drawing pictures on stone walls to tell each other about their days. Today, “storytelling” is an inescapable business buzzword, one that is deeply entwined into the trends around content marketing. If building a new or...Read More