Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

The marketing industry is constantly shifting, and the way we share news is a prominent marker of this change. Obviously, the Internet forever changed the traditional press release format, creating a much wider audience for any given news announcement. Then in 2006, Todd Defren’s social media press...

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By Joe Meloni Recently, Re/code reported that Twitter is working to expand its traditional 140-character limit – raising the bar all the way to 10,000 characters. Soon after the announcement, Twitter CEO Jack Dorsey took to, obviously, Twitter to demonstrate what the platform’s future might look...

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If you’re not driving your PR and marketing plan with data, you probably know what it’s like to be frustrated by a lack of results. Your team might spend hours developing a beautiful new e-book, but when it goes live on your website, it’s not a hit among influencers. Where did you go wrong, and how...

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By: Rebecca Over the past several years, marketers and PR pros have been honing their abilities to create compelling content that attracts prospects. While the material being created ranges in quality – from excellent stuff that helps potential customers solve problems to hastily thrown-together,...

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By: Joe The first thing you learn as a writer or any kind of storyteller is that an attention span is a sensitive thing. The most important aspect of a sentence or shot is the next one. Few storytellers have mastered this concept like Orson Welles. Recently, Vox detailed the danger of “and then”...

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By Jessie Moog Here’s an exercise: Open the closest book within your reach. Read a few pages, and then draft your own paragraph in the author’s voice and style. Now, read what you’ve just written. What kind of audience would connect with this style? As a content creator, you read, write and edit...

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By: Rebecca In the 10 years since Metis opened its doors for business, there have been a lot of changes in this industry. To build true influence today, companies need an integrated communications approach, including a mix of media relations and content, inbound and social media marketing – all...

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The Content Marketing Institute recently rolled out its 2016 State of Content Marketing report, which highlights, as you may expect, significant trends in content marketing. Despite the overwhelming popularity of content marketing, very few companies consider their campaigns as effective as they...

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By: Jessie When companies in your field constantly introduce new products and services, it can be hard for your organization to take its customers by surprise – particularly when your business is rooted in the fast-paced tech world. However, on the rare occasion that your startup is launching...

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You know a presentation is good when you’re too busy to live tweet about it. Throughout Larry Kim’s 45-minute INBOUND session, I took notes so furiously that I barely had time to look up at the hilarious slides, let alone share his social advertising wisdom with the Twitterverse.

Seriously – this...

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By: Rebecca  It takes approximately five-and-a-half hours to fly direct from San Francisco to Boston. If you’re traveling with small children, that’s enough time for them to play three games of Uno, watch one terrible Disney movie starring George Clooney, argue over whether or not it’s worth...

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By: Joe Last week, Google unveiled plans to shift the company to a subsidiary of a larger parent company, which was to be called Alphabet. In the immediate aftermath of the move, people wondered exactly what any of this meant. Web marketers, specifically those in search, are a bit sensitive to any...

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By: Joe I’ve always hated the phrase “search engine optimization.” (For one thing, it should probably be hyphenated, but that’s not exactly the issue here.) Late last month, search marketing pubs and the general populous of Web marketers performed their usual routines as Google rolled out the...

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