Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

I’m a ghostwriter.

I do plenty of other things as part of my job, but the core of my professional skill is the ability to take someone else’s ideas and point of view, and write them down in a way that people sort of, sometimes, seem to like. You might have read some of these words. They end up in...

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How do you read?

You might be a print-book purist, like 38 percent of Americans; you might belong to the 28 percent of people who throw an e-reader or mobile reader app into the mix. Perhaps you identify with the quarter of Americans that didn’t read a book in the last year, but you keep up with...

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On one of the first days of third grade, my daughter brought home an assignment called “small moments.” Her task was to fill a piece of paper with ideas she could later turn into focused, vivid narratives. “Your summer vacation” is a big, boring, vague subject. But the time you braved the roller...

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For entrepreneurs and startups looking to reach and engage with large, targeted audiences, Medium can be a great place to start. It’s a community of readers and writers offering unique perspectives on ideas, both big and small. You can follow companies, individuals, collections, and publications,...

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What if I told you there is an easy, quick way to create content that will bring 100,000 people to your website THIS WEEK?

What if I said you can spend less than an hour per month on content creation and marketing – and get stellar results?

What if I told you there is a free tool that will...

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I wanted my college major to be English long before I left high school. I’d always gravitated toward reading and writing classes, interested in the creativity, deep thinking and potential for more than one right answer in those spaces than I personally found in science and math. Like many others,...

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As marketing, advertising, social media and content strategy continue to evolve, capturing someone’s attention is harder than ever. Sometimes, even the internet seems to be working against you – 40 percent of customers bounce from websites that take even three seconds to load.

In this fast-paced...

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I didn’t “get” podcasts for a long time. My friends and colleagues were listening to them constantly – during commuting hours, while running, as background noise while working – but I wasn’t hooked. I preferred listening to segments from longer shows that interviewed guests I was already interested...

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We’re creating a lot of content, but where’s the traffic?

What’s the deal with link building? Do I need to do this, or is it spam?  

I add keywords to my content; why do I need an SEO consultant?

Do these questions sound familiar? Well, we have some answers for you.

Is SEO dying?

First things...

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In 2000, if you told me that blogging would eventually become an important – and highly valuable – part of most companies’ marketing plans, I would have laughed in the face of whatever LiveJournal draft I had open at the time. (I had multiple accounts on the site and others like it. I spent my time...

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Months ago, I decided to get new boots. I had a practical reason (an upcoming vacation with a lot of walking on the plan), and a superficial one (my other boots are old). In the roughly 10 weeks that I’ve had shoes on my mind, I’ve casually browsed online without buying anything. My Facebook feed...

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Hi. My name is Rebecca, and I am a newsletter junkie.

My addiction started innocently enough. My job is to create content people want to read, so by necessity, I look at a lot of stuff others create. I look to be inspired. I look to learn what NOT to do. I look to learn how standards are changing...

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Recently, I spent some time at Creative Mornings Boston, a monthly lecture series designed specifically for the local creative community. It’s a good opportunity to step away from clients and deadlines and learn from talented writers, designers and other creative types working around the city. At...

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