Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

If you could have any superpower, what would it be? Would you want to read minds, so you could know everything and be one step ahead? Maybe that’s too risky, if you’re susceptible to lip-syncing a song stuck in someone else’s head, and you’d rather have the ability to fly (hello, easy commute) or...

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Years ago, startup and tech gurus from Silicon Valley began discussing Bitcoin, the first decentralized digital currency. While many may have thought it was a passing fad, this past year has proved those rumors wrong. Bitcoin is all the rage right now, in and out of the tech scene. But don’t assume...

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Every productivity article I’ve ever read, whether it’s geared toward content marketers or not, says to eat the frog first. Knock out the toughest thing on your to-do list before 9 a.m., and the rest of the day will feel like a treat.

I resist this advice.

I start my days reading. Part of the...

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I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. Read the last post here.

I visited the small city of Sofia, Bulgaria in August. It was the first city on this journey that didn’t immediately charm me.

Well, I take that back.

Immediately after...

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The holidays are a time for celebrating, and today we’re doing just that. Metis was recently named to the 2018 Chief Marketer 200 list.

This award, which Chief Marketer notes as the first and only comprehensive editorial list, honors the best non-advertising agencies in the U.S. The CM200 features...

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I spend the majority of my time helping companies market and sell their products and services, but from time to time I engage with salespeople pitching new products to me. When I get to sit on the other side of the table, it can be an opportunity to pick up some new sales tactics – or it can be a...

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Our remote working and flextime benefit is one of my favorites. Being a new mom (to a chocolate Lab), it is very easy for me to care for him properly while working from home. We’re able to take long walks at lunch, have belly rubs on breaks and get extra treats throughout the day. 

But seriously,...

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By now, you’re probably familiar with the most overly used marketing stat of the year: a goldfish has an attention span of nine seconds; human attention spans have dwindled down to just eight seconds.

Hopefully, by now, you realize that this is fake news and has actually been debunked. However,...

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Last fall, an email from ChickTech landed in my inbox. It included a mention of a program called “LeadBoston.” I hadn’t heard of it, but I was on the lookout for leadership development opportunities, so I clicked the link.

That click has led to quite the year.

If you haven’t heard of it either, ...

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Everyone has an opinion about remote work. They’re for it. They’re against it. They’re for it until they are against it. And, so the conversation keeps on ticking. The debate kicked back into high gear this year when IBM decided to pull all workers from their homes and cafes back into the office. 

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BostInno’s annual celebration of innovators of all kinds, 50 on Fire, is happening next week. This event, which awards not only startups and entrepreneurs but also innovators across multiple categories, inspired this week’s Startup Saturday blog post. Meet the 150 finalists for 2017.

Check out our...

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You clicked, didn’t you? 

And yet, you could also argue that you’re sick of marketing predictions pieces, especially ones that claim to be earth-shattering, but are actually obvious. Starting in November, you see them, read them, then… start deleting them. You then become more selective by only...

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If marketers want to be successful in 2018, they need to start planning – now. We’ve all heard about the Internet of Things (IoT) over the last few years, and in the new year, it’s really going to shake things up. Why? We’re going to experience a massive increase in the number of digitally...

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