For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
Pillo Health, a Boston-based startup, is teaming up with Orbita within the companion robot market with a personalized healthcare robot that will remind you to take your medicine. The robot was created with AI algorithms to engage with patients and deliver personalized care, particularly for adults...Read More
In the world of marketing and public relations, there are certain brands that just get it. And, when those brands also happen to be brands to which you’re loyal to, it makes your PR heart sing with joy.
I like to fancy myself an early adopter of what I consider one of the savviest marketers in the...Read More
Working remotely is a real art – something we strive to perfect every single day. We implemented a remote working policy back in 2016. What comes to mind when you think about working from home? Maybe you imagine someone cozy on their couch, with their computer on their lap, watching TV. But, in...Read More
Want to know what’s in store for the future of Boston tech? Well, Built in Boston has you covered with this roundup of 5 Boston hardware companies transforming everything from furniture to robots. These companies, which are quickly gaining the attention of venture capitalists, showcase where Boston...Read More
If a project is assigned outside a project management system, did it really happen? According to Metis Communications’ founding partner Cathy Atkins, the answer to that question is a resounding “no.” In fact, “If it didn’t happen on Basecamp, it didn’t happen,” Cathy proclaimed during a Skype chat...Read More
Belgrade was one of the most-surprising stops on my Remote Year journey. I didn’t have any expectations for the city and didn’t know much about it besides news stories about...Read More
When we think of great leaders, many of the first people who come to mind are our clients. They’re led by innovative, driven and thoughtful leaders with a thing or two to teach about how to pilot a company to success.
Here are five best practices for today’s leaders to follow:
Embody company...Read More
Spoiler alert: marketing content can help your sales team close deals. But, it’s all about strategy when it comes to providing your sales teams with the right content. So how is this done? And what types of content will help them?
It’s essential to first understand the importance of aligning the...Read More
I was in a meeting with a prospective client recently, one of those gatherings where you say all the right things, you share expertise freely and you convey creative ideas, but something intangible feels a bit…off. We weren’t feeling the chemistry – that thing beyond meaningful, measurable results...Read More
Many of us in the communications, public relations and marketing world spent countless long days (and nights) at a news desk at various newspapers across the country before we decided to stop playing Lois Lane.
Maybe it was to spend more time with family, maybe it was in hopes of a slower-paced...Read More
You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...Read More
It happens all too often in the creative workplace these days – people don’t say what’s on their minds for fear of being called out or discounted, just for the sake of avoiding conflict. Instead, they complain to friends or family, and bad feelings fester.But it is possible to have a successful... Read More
Rewind to a year or two ago, and blockchain probably sounded like a trendy jewelry, a Minecraft weapon or even a knitting technique. But when I heard bitcoin and other cryptocurrency relied on this method, I had to know more. Bitcoin piqued my fascination and has made tons of headlines—first in...Read More