Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

When the prospect of taking a 100-percent remote job presented itself just over a year ago, I hesitated. I always enjoyed the flexibility of working remotely a day here or a day there. But working from home all the time? (I should mention my home is a studio apartment where my “office” is my...

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The mission of Hi from the Other Side, a Harvard Business School startup, is to pair nice people across the political divide to talk like neighbors and create a healthy common understanding on key issues. The company announced this week that it’s teaming up with Starbucks for a limited time to...

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 If you run a B2B, a startup or an emerging company, Storify is your friend. Since its private beta launch in 2010, the web app has become a powerful tool for curating content and is used by enterprises and media alike.

Using a simple drag and drop system, Storify allows you to collect the best...

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Whether you’re a business owner, entrepreneur, manager or employee, you’ve probably heard some of the following statements: 

  1. What if I get my certification in X? It can help my career and also help us sell that service or product we’re working on.
  2. What if we change the way we collaborate? It will...
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As a kid growing up in the Midwest, I rarely witnessed family members change careers or jobs. My parents and grandparents lived in the era when employees were loyal to their first employers and often worked at those companies for their entire careers. However, in recent decades, the workplace has...

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When I joined the Metis team, Courtney gave me an overview of the co-workers I’d meet during my first day in the office: who specialized in certain topics, who I’d work closely with and which remote team members would be in town. After describing Rebecca as an incredible writer, former teacher and...

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Two MIT technologies generated buzz at SXSW this week. DuoSkin, The MIT Media Lab and Microsoft Research company, was a recipient of SXSW’s “SciFi No Longer” award. DuoSkin is a temporary tattoo that serves as a touch-based interface. According to its website, “DuoSkin is a fabrication process that... Read More

As digital news and social networks speed up the pace of modern media, the news cycle has become faster than ever before. Competition is stiff, and the stakes are high as everyone vies for a coveted place in the ever-shifting spotlight. When it comes to PR, you can’t just “spray and pray,” relying...

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Last week, we held an awesome event on building a marketing foundation poised for growth. We had a few laughs, we ate some pizza, we played giant Scrabble, but most importantly we learned a whole heck of a lot from our four esteemed panel members. Representing the best of the best from companies...

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For readers, writers and literature fans, the future of marketing feels bright. A content marketing strategy is a must-have for brands seeking to educate audiences, stay abreast of industry trends and increase authority. Blogs, e-books, emails campaigns, social media, SlideShares and even formerly...

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PR and marketing agencies are great places to learn a lot about your craft – quickly. The work can be intense. If you’re serious about client service (and we are), your goal is to make every client feel like your favorite client – and your only client. If they have an emergency, it’s your...

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Two Boston powerhouse technology companies, HubSpot and Brightcove, are teaming up to partner on video analytics. Video analytics from Brightcove, which delivers internet video for big brands and media companies, is now available within HubSpot’s software to help organize content marketing efforts....

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Pizza. Beer. Wine. Super smart marketers. Beautiful Downtown Crossing, Boston. These are the ingredients for a great Wednesday night, and you’re invited.

On March 8th from 6:30 to 8 p.m., we’re hosting a panel of marketers to talk about how to create a successful marketing team, regardless of your...

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