Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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At the end of the day, there are a few truths that all of us PR professionals can relate to. (Coffee being essential to starting your day is one of them.) We’ve worked with a broad spectrum of clients, from startups to more established global technology players, and over the years we’ve collected...

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As a public relations professional, you’re always communicating with reporters, and in today’s digital world, it’s usually happening on a screen. Maybe you’re using email to tell them about your new launch, or responding to a question they asked on Twitter and letting them know your CEO is an expert

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Dave Friend and Jeff Flowers, the entrepreneurial duo that created six companies together since the early 1980s, most recently Carbonite, launched their newest company this week. Wasabi is selling cloud-based object storage as a service, claiming the service can read and write data more than six...

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Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t going to, either). 

Alas, there’s still hope that your creation...

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With spring comes rebirth, rejuvenation and, of course, baseball. (You didn’t expect that, did you?) With the change of seasons, now is a good time to look at some season-appropriate grammar and writing tips.

  1. Batter up. Avid baseball fans may not consider it to actually be spring until MLB’s...
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“NFL…Brady”“Boston…home”“Unicorn…rainbows”“FanDuel…friend”

These were a few of the word associations Jason Robins, CEO and co-founder of DraftKings, made rapid fire when put on the hot seat by Sarah Hodges, partner at Pillar VC and co-founder of Intelligent.ly, during this week’s Leadership and...

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Have you ever felt the pressure of hosting your first event and wondering if anyone would show up?

We’ve all been there, and it’s a scary feeling. In-person events are a great way to network, attract new prospects, meet potential new employees or simply learn more about your industry or trade. But...

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A survey released by Palo Alto-based startup accelerator Founder Institute, which reopened its Boston location last year, revealed that Boston entrepreneurs have the ideal startup temperament. According to the company’s global marketing manager Rachel Sheppard, the Founder Institute used its...

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I knew Hannah would add something special to our Metis chemistry when she introduced me to the value of giant-sized Diet Coke cans, educated me about New Orleans and taught me something new about social media content within the same conversation. During her first month, she jumped in on account...
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Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for.

All this means you should not take your case studies...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

Read More

I usually pin myself as a social extrovert unafraid to spark up a random conversation with a stranger. My friends say I have solid intuition and gut instinct when it comes to reading and understanding people. So, networking should be one of my strengths, right? Wrong. I’m terrified of it. Sure, I...

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