Business Podcasting: Your Guide to Planning, Producing & Promoting

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B marketers whether Facebook is worth the investment. It may seem like Facebook only makes sense if you’re marketing a consumer-facing product or service, but consider...

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Shereen Shermak, angel investor and venture capitalist, recently told BostInno that Boston is experiencing a resurgence of financial technology startups. The surge is credited to the rise in technologies like machine learning, blockchain and large institutions acquiring local companies such as...

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Ask any event planner: pulling off a successful, memorable event is both a science and an art. If you ask any non-event planner or first-timer, you’re more likely to hear, “It’s a logistical nightmare” or “I never even thought of half the things we have to plan for” or “How in the world is this all...

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Picture this: You’re trapped in a large, stuffy convention center, aimlessly strolling up and down rows and rows of vendors’ booths. Suddenly, you’re bombarded by exhibitors chatting you up, while sneakily attempting to shove business cards, pamphlets and maybe some free swag (T-shirts seem to be...

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When you’re a C-level executive, you have limited time. For a project to merit cutting into your day, it needs to be worth your time. Social media can seem frivolous, but it’s a key element of getting your voice out there. If you are trying to tell the world why your company and your products or...

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“Guys, take some sandwiches home!” 

“I’m running to the bank. Does anyone need anything while I’m out?”

“This new recipe I found for [insert healthy food] is SO good.”

“Don’t forget to add your hours to ClickTime!”

These are just some of the quotes you’ll hear from Christina around the office on...

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You know that magic that happens when you connect with awesome people? We think it’s everything, and we love talking with folks who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...

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Recently, a favorite CMO client of mine called in the middle of the afternoon during a busy day. She said, “Melissa, this is such a hard call for me. I’m so sad. I’m really going to miss working with all of you.” It was a client that had achieved the goal we had all set out to accomplish: an...

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Creating an amazing client experience is at the top of our priority list at Metis. We take it very seriously because the relationships we share with our clients are a crucial part in growing our business through referrals. For any service-based company banking on its personal connections as a...

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Months ago, a colleague forwarded me a link to a company that claims to have found the answer to every marketing team’s content creation woes: robots! The company says that, with the help of artificial intelligence, it can “generate” and “optimize” your marketing language (but not rid it of jargon,...

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When I first met Rachel in 2012, the first thing I noticed was how admired she was by her office peers. She even had, and still has, a special nickname: Rulls, Rully, Queen Rullsy. It didn’t take long for me to realize I’d quickly admire her, too. Her ability to get things done, while keeping it...

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Every Friday morning, a notification pops up on the top corner of my screen. It’s Basecamp, asking me, “Did you read an awesome article this week? Tell us about it and what you learned.” This automatic check-in encourages the Metis senior team to share some of the interesting pieces we read...

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When Metis recently took home a Bronze Stevie Award, it seemed like a great opportunity to share tips about what it takes to win over a panel of judges– and why every company looking to boost visibility should think about an awards program. Our bronze award win was for communications or PR campaign...

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