For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
We get this question from our clients a lot: When should I invest in paid social?
Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear and direct as you’ll ever hear an analyst: “Sustained...Read More
Webinars are a great way to educate your audience, but many companies fall into a bad habit and use this platform as a pure-play sales tool. It’s OK to leverage webinars for sales support, but they shouldn’t be a blatant ad for your business. The majority of viewers don’t attend webinars to buy –...Read More
Your customers don’t want to hear about you from you. According to a Forbes and Elite Daily report, 33 percent of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3 percent for TV news, magazines and books. They look to social media for an authentic look at...Read More
If you’re working in PR and marketing, you’ve probably heard about reddit, or “the front page of the internet.” (In case you missed it, reddit recently announced $200 million in funding to totally overhaul the look and feel of the site.)
We’re here to give you the rundown on how your organization...Read More
There’s no doubt about it – an analyst relations program can be powerful for businesses of all sizes, from startups to established industry players.
Paid analyst relationships can be a great way to expand a company’s presence, through opportunities like co-hosted webinars. Even more importantly,...Read More
As a savvy marketer, at times it can feel like you’ve pulled out all the stops, but are still chasing the boulder when it inevitably slips backward down the hill. You’ve developed content, briefed industry analysts, conducted interviews with the press, attended all the right trade shows and...Read More
What does it take to capture the attention of a target buyer?
I’ll tell you one thing; a generic email or boring display ad won’t cut it. For account-based marketers, one creative idea can be just the thing you need to get a foot in the door. Once you’re able to capture the attention of the...Read More
I’m on a year-long adventure around the world with Remote Year: 12 cities, 12 months, 53 people. This post is a glimpse into my month in Prague.
Prague’s got a history, and it will remind you of it every corner you turn. From a 14th century bridge to a 15th century Astronomical Clock to the...Read More
Consumer preferences and the popularity of social media have created a groundswell of influencers working with consumer brands to launch marketing campaigns. Brands win because they’re able to tap into the established authenticity consumers perceive from bloggers and social media personalities,...Read More
If you write a blog post and no one reads it, did you really write a blog post?
Let’s assume you’ve mastered the writing and publishing of good content. Many companies have made it this far. Where they run into trouble, though, is attracting readers.
It takes time to build an audience: you need to...Read More
“A golden state of mind.”
People from California often utter this statement to indicate pure bliss and happiness. It also perfectly describes our co-worker Mel Rubbelke’s general state of being. Her positive and happy-go-lucky attitude gives us the extra boost of energy we need to get through the...Read More
There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are four tips for boosting lead generation and accelerating sales through PR and media relations.
Almost every prospect we encounter asks this question. The answer is always the same: It depends.
What are your business and marketing goals?
How will you integrate PR to support your marketing activities?
Do you have existing brand awareness?
Do you have customers?
What’s your current share of...Read More