For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
UPDATE: Shortly after publishing this post, Medium did away with supporting custom domains. While there is value in using Medium to support your content marketing efforts, it is no longer a viable option to host your company blog. Ask yourself the below questions when determining whether you should...Read More
For the second year in a row, Boston was recently named the top city in the country for startups in the Innovation That Matters report by the U.S. Chamber of Commerce Foundation. The ranking was determined by data focused on talent, capital, specialization, density, connectivity and cultural...Read More
AI, ML, NLP, AR and VR. It feels like everything deemed the “next big thing” in tech has a quick little acronym to help influencers buzz about it even faster. These trendy tech developments are everywhere, from video games to martech stacks. With the launch of iOS 11, AR is easier to access than...Read More
If thought leadership is on your list of priorities, you’re living in the right time. Never before have individuals (and the companies they represent) had easier, more open access to broad audiences.
Given the right mix of content strategy, creation and distribution, you can share your message...Read More
Email’s incredibly effective at activating and engaging your contact database. There’s a reason why this seemingly old-school medium continually ranks as one of marketers’ most effective channels. It proves its worth time and time again.
One way to make email work for you to engage and qualify...Read More
“Westworld,” a sci-fi thread on robots-meets-Westerns, is the newest HBO escapist series to warm your water cooler chats until “Game of Thrones” freezes over. And 35 years after the original, the “Blade Runner” sequel brings realistic robotic replicants back in the spotlight. Artificial...Read More
I sat down last week to catch up on some reading from First Round Review, and clicked into an interview on leadership with One Medical’s VP of marketing, Vanessa Hope Schneider. I started off enjoying it and nodding along, until I got to her fourth point.
Here, she shares how she noticed the...Read More
You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about startups, marketing, the future of their industries, world...Read More
My daughter had been away at camp for two weeks when her counselor called with an update.
“Yes, she’s made lots of friends,” the counselor said, and, “No, the dining hall didn’t get hit by lightning – I don’t know why she wrote home and said THAT.”
I know why – payback for our letters claiming the...Read More
As a marketing and sales leader today, you better know a thing or two about data. And, you better have the tools to be able to provide the right data to move your business forward. According to Molly Moriarty at Metis client Crimson Hexagon, CMOs will spend more in 2017 than CIOs. In fact, CMOs are...Read More
There’s a stat that has stuck with me for years since I first heard it.
Women are likely to apply for a promotion only when they feel they meet 100 percent of the qualifications. Men apply if they meet just 60 percent.
Why is that?
There have been numerous takes on why since HP published its...Read More
Blogging and vlogging are clutch when it comes to promoting authenticity for a brand. It’s a great way to get content in front of your audience but in a more personal, editorialized way. A recent study showed that 43 percent of millennials rank authenticity over content when consuming news. They...Read More
It’s the land of sun, tapas and siesta, and it’s my happy place. Spending a month along the coast in the small city of Valencia was quite a treat – if I weren’t on a...Read More