If you play a word association game with 10 people and say, “Public relations. Go,” you’ll probably be hit with 10 different responses and perceptions. The craft of PR has changed drastically since its beginnings under Edward Bernays in the early 1900s. In the age of the Internet, your PR efforts...
By David A. Frankel, managing partner, SLINGSTONE Group
Here is a fun challenge for you to try at your next executive roundtable, company social function, or weekly marketing meeting. Ask everyone in attendance the following: In one succinct sentence, can you tell me why our company exists? What...Read More
By: The Metis marketing practice Amazon is a true e-commerce giant that permeates online shoppers’ lives through its online storefront, which sells just about everything, produces original television shows, delivers food through AmazonFresh and manages its own delivery carrier fleet. Now, it’s...Read More
Ali Keppler is a Washington D.C. native, who left her heart in South America and and many pairs of shoes in California. In Boston, she's enjoying New England seafood, waterside runs, diehard sports fans who can match her competitive spirit, and life at Metis. Learn more about her take on PR in this...Read More
By: Elizabeth I have written before about my roommate, an editorial assistant for a major magazine. I often pick her brain to learn more about what works and what doesn't when it comes to PR people calling with a pitch. The other day, over our customary post-work glass of wine, she was the one to...Read More
By: Rebecca If there is another industry shifting as much as the one that sits at the crossroads of PR, marketing, advertising and journalism, I don't know what it is. It seems that right now, every professional who deals in any kind of content is bumping up against her peers in industries that...Read More
By: Rachel Have you ever thought about how a PR campaign ties to running a marathon? Neither had I, that is, until recently when I ran the Chicago Marathon and had hours of time to think about anything beyond “how many more miles to go?” Here's a mile-by-mile snapshot of how a marathon training...Read More
By: Megan Social media engagement can communicate your brand's personality and boost interactions with customers and prospects. Instagram, Vine and newcomer MixBit are three mobile, social platforms that allow consumers and brands to interact through video, and the Metis team decided to experiment...Read More
By: Erin Last week, BostInno and New England Venture Capital Association hosted Boston mayoral hopefuls Marty Walsh and John Connolly at District Hall, the new “center of innovation” in Boston's Seaport. Fielding questions from the audience via Twitter, Stephen Kraus of Bessemer Venture Partners...Read More
By: Elizabeth So, you're pushing interesting, valuable content on Twitter, but no one seems to be paying attention. It might be time to try going for what we like to call “curiosity clicks.” What exactly do we mean by that? Think back to the last movie trailer you saw that really made you want to...Read More
By: Rebecca When Metis wrote an article about PR and SEO last month for MarketingProfs, it seems we touched a nerve. Google is taking a hard line on how marketers use anchor text in press releases, and it's opening up a discussion about what traditional news announcements are good for, how...Read More
By: The Metis Financial Services Team Image credit At the end of August, the NASDAQ stock exchange trading system went down for several hours, causing angst among traders and public companies. Recently, the NASDAQ explained the reason for this outage to the SEC – a software glitch caused the issue....Read More
Popular Science's online content is now similar to its print content: there's no room for reader discussion.
Last month, PopularScience.com made the decision to turn off its comment section on new articles, saying, “comments can be bad for science.” Of course, no one could comment on...Read More
By: Melissa How do YOU measure public relations? It's the most frequently asked question by clients and new business prospects because every organization needs supporting metrics for its PR and marketing programs to make sure activities are valuable and impactful for the business. So, what's the...Read More