When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom - used to describe the costly and complex delivery of cables from a provider's trunk to a customer’s...
This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. But I’ve worked for, and with, a number of B2B/B2C...Read More
It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.
I don’t recall the exact item, only that it...Read More