Predictions: The state of IoT in 2018

If marketers want to be successful in 2018, they need to start planning – now. We’ve all heard about the Internet of Things (IoT) over the last few years, and in the new year, it’s really going to shake things up. Why? We’re going to experience a massive increase in the number of digitally...

All Posts by Kate Sena

Webinars are a great way to educate your audience, but many companies fall into a bad habit and use this platform as a pure-play sales tool. It’s OK to leverage webinars for sales support, but they shouldn’t be a blatant ad for your business. The majority of viewers don’t attend webinars to buy –...

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There’s no doubt about it – an analyst relations program can be powerful for businesses of all sizes, from startups to established industry players. 

Paid analyst relationships can be a great way to expand a company’s presence, through opportunities like co-hosted webinars. Even more importantly,...

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When I first met Rachel in 2012, the first thing I noticed was how admired she was by her office peers. She even had, and still has, a special nickname: Rulls, Rully, Queen Rullsy. It didn’t take long for me to realize I’d quickly admire her, too. Her ability to get things done, while keeping it...

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As a public relations professional, you’re always communicating with reporters, and in today’s digital world, it’s usually happening on a screen. Maybe you’re using email to tell them about your new launch, or responding to a question they asked on Twitter and letting them know your CEO is an expert

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For entrepreneurs and startups looking to reach and engage with large, targeted audiences, Medium can be a great place to start. It’s a community of readers and writers offering unique perspectives on ideas, both big and small. You can follow companies, individuals, collections, and publications,...

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The saying “a picture is worth a thousand words” originated long before YouTube. Today, videos are worth a million words. Videos can do everything pictures can't – they allow for movement and sound, which often creates a better story than a picture ever could. For businesses, a video can be a great...

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Although I'm not a college graduate yet, I've had a year of experience at Metis. Why? Because Metis knows how to make its interns and co-ops come back. I did my first co-op here and loved it so much, I returned part-time last fall and I'm back for my second co-op. Businesses often want their...

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A huge proponent of the co-op experience, Metis is always eager to speak to students, especially those involved in Northeastern University's PR club NUPRSSA, about what the field is really like. Many of these students will soon be out doing co-op jobs similar to my experience at Metis. Judging by...

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Get excited – the Metis team is expanding. Are you ready to meet our new agents of influence?

MichelleFormerly a journalist and editor, Michelle Barry is as versatile as it gets. You might even pass her driving the Mom taxi or see her jamming with her band on the weekend. When asked what her number...

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We're passionate about cleantech at Metis, and we're passionate about PR. So why not combine the two?   We recently hosted an event for Refuel (formerly Women In Clean Tech), which is made up of women in the cleantech industry around Boston. From MIT students to LEED-accredited professionals, the...

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It's easy to overlook broadcast media opportunities for a variety of reasons. You might not be comfortable speaking on television, or you might think it's impossible to secure a stint on air. Broadcast media can produce results that print media can't, so stop doubting yourself and start preparing ...

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