AI, ML, NLP, AR and VR. It feels like everything deemed the “next big thing” in tech has a quick little acronym to help influencers buzz about it even faster. These trendy tech developments are everywhere, from video games to martech stacks. With the launch of iOS 11, AR is easier to access than...
We get this question from our clients a lot: When should I invest in paid social?
Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear and direct as you’ll ever hear an analyst: “Sustained...Read More
When you’re a C-level executive, you have limited time. For a project to merit cutting into your day, it needs to be worth your time. Social media can seem frivolous, but it’s a key element of getting your voice out there. If you are trying to tell the world why your company and your products or...Read More