How to write a tagline customers can’t forget
The only race I ever ran took me over the finish line of the Boston Marathon. It was April 2012, two days before elite runners from all over the world traveled the 26.2 miles from Hopkinton to Boston, up Heartbreak Hill and down Boylston Street while thousands cheered. On the Saturday before that...
If you’re working on a brand messaging strategy for a b2b tech startup, you may get caught up in how your brand looks visually – fonts, colors, and design styles. You may be tempted to ignore brand voice, but don’t. With the growing use of social media, brand voice has gotten more important as a...
Read MoreYou know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...
Read MoreWith changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation. Because of the way sponsored content gets throttled by the algorithms, your potential clients are more likely to engage with your PR pieces, before they...
Read MoreI hope everyone who reads this blog cares about the state of our planet. But, I also know sustainable options are not always the easiest or most accessible. Still, how you approach sustainability at home - whether it be recycling or turning the lights off before leaving a room - is just as...
Read MoreYou know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...
Read MoreFor nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
Read MoreWhen we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom - used to describe the costly and complex delivery of cables from a provider's trunk to a customer’s...
Read MoreWe work hard to simplify our clients’ lives, save them money and get results that move their business forward. The goal of our blog is not much different - we want to help make your life a bit easier and provide insight that’ll advance your efforts.
So, we took some time to dig up our most-read... Read MoreAh, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you a reminder of why we do it – and that means holiday photo essays of our...
Read MoreYou know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...
Read MoreDo you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by number, we’re about to take over the workforce.
Read MoreReaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you.
Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new...
Read MoreYou know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...
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