Business Podcasting: Your Guide to Planning, Producing & Promoting
For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of...
When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom - used to describe the costly and complex delivery of cables from a provider's trunk to a customer’s...
Read MoreWe work hard to simplify our clients’ lives, save them money and get results that move their business forward. The goal of our blog is not much different - we want to help make your life a bit easier and provide insight that’ll advance your efforts.
So, we took some time to dig up our most-read... Read MoreAh, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you a reminder of why we do it – and that means holiday photo essays of our...
Read MoreYou know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...
Read MoreDo you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by number, we’re about to take over the workforce.
Read MoreReaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you.
Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new...
Read MoreYou know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...
Read MoreIn a previous blog post, we talked about using LinkedIn advertising for B2B marketing initiatives. Still, the platform offers more benefits than just its advertising capabilities, including valuable opportunities for social selling, business development and thought leadership.
Prospects look at...
Read MoreIf you told me in February, this pandemic was coming and how much it would change daily life, I wouldn’t have believed you. I was skeptical until early March, but soon realized I was wrong. School for my son was postponed “for two weeks” on March 13; he finished the year online on May 8. I was...
Read MoreIn 2002, LinkedIn launched as a networking site for professionals. Fast forward 18 years and LinkedIn has grown to be one of the top social media platforms with almost 700 million active users. The platform has countless company pages, discussions and posts. And, due to their expansive advertising...
Read MoreWhether you’re hoping to publish a thought leadership piece or getting ready to announce news, knowing what healthcare publications are appropriate to pitch is really half the battle. Even if you don’t have any news to work with today, it’s still important you know these reporters and influencers...
Read MoreRemote work, virtual work, work from home, work from anywhere. Whatever you call it, working from any place other than a brick-and-mortar office is transforming the way we do business and live.
For those new to remote work, it was likely born of necessity due to COVID-19 and stay-at-home orders....
Read MoreWhew. What a strange past two months it’s been.
When I think about how the coronavirus pandemic changed everything seemingly overnight, I flash back to views of Boston as my plane approached Logan after an amazing time in Philly with Metis Communications President Cathy Atkins and our client O3...
Read More
