Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. 

Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new...

You know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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In a previous blog post, we talked about using LinkedIn advertising for B2B marketing initiatives. Still, the platform offers more benefits than just its advertising capabilities, including valuable opportunities for social selling, business development and thought leadership. 

Prospects look at...

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If you told me in February, this pandemic was coming and how much it would change daily life, I wouldn’t have believed you. I was skeptical until early March, but soon realized I was wrong. School for my son was postponed “for two weeks” on March 13; he finished the year online on May 8. I was...

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In 2002, LinkedIn launched as a networking site for professionals. Fast forward 18 years and LinkedIn has grown to be one of the top social media platforms with almost 700 million active users. The platform has countless company pages, discussions and posts. And, due to their expansive advertising...

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Whether you’re hoping to publish a thought leadership piece or getting ready to announce news, knowing what healthcare publications are appropriate to pitch is really half the battle. Even if you don’t have any news to work with today, it’s still important you know these reporters and influencers...

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Remote work, virtual work, work from home, work from anywhere. Whatever you call it, working from any place other than a brick-and-mortar office is transforming the way we do business and live. 

For those new to remote work, it was likely born of necessity due to COVID-19 and stay-at-home orders....

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Whew. What a strange past two months it’s been. 

When I think about how the coronavirus pandemic changed everything seemingly overnight, I flash back to views of Boston as my plane approached Logan after an amazing time in Philly with Metis Communications President Cathy Atkins and our client O3...

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The COVID-19 pandemic has forced almost everyone to reevaluate their business strategies, how they work and their marketing and awareness efforts. In these uncertain times it is imperative that companies speak with their audiences with empathy and truly mindful marketing. 

To begin putting...

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“Nailed it!” is what you want to hear when you place the cherry on top of a magnificent dessert or similar masterpiece. It’s also the goal of a media interview. You mix the ingredients and hope to attain the right results in that final crowning moment. However, if the interview suffers from a lack...

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You snack on them like candy. Devour entire seasons at a sitting. They’re the binge worthy shows, social media accounts and podcasts you just can’t get enough of. 

Whether you’re new to remote working or a virtual veteran, it can be tough to put down the work and unwind. We’re all in this together,...

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In needing a break from all the recent news, I decided to distract myself with a look at how we communicate.

Language is amazing. Like a living thing, it is constantly evolving, as are the ways we as humans use words to communicate. Language is also very complicated. For example, there are more...

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With the risks from a pandemic, many are trying to practice successful social distancing or self quarantines, but this can make it harder to keep business as usual. Organizations are quickly getting acquainted with remote work and normal working shifts are no more. As a remote-first company, the...

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You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. Periodically, we sit down with one of these execs to talk about startups, the future of their industries and whatever other...

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