Treat a PR pitch like an on-stage performance

September 12, 2014

Theater and PR have a lot of similarities. When you perform onstage, your audience expects you to give it information that is new and interesting, and it will give you live feedback through dead silence or applause. Pitching reporters is similar in that they expect certain criteria to be met when you talk to them, and they will let you know if you are falling flat on your face. Below are our tips on how you can prepare for the big performance – the pitch.
Research the part.

  • If you do not know your lines and are not good at improvising, your audience will walk out on the show. Similarly, a reporter will be quick to hang up the phone if you do not know the story you are trying to pitch. Avoid PR failure by doing your research.

Have an approachable and relatable demeanor.

  • If an audience cannot relate to your character, it will have a hard time connecting to the message you are trying to convey. Reading from a script can be helpful, but the way the information is delivered is key; if you show that you are a real person and can communicate in a genuine way, a reporter will be more receptive to your message.

Keep in mind the symbiotic relationship.

  • Actors rely on their audiences much like PR professionals rely on reporters to get stories out to the public. Without an audience, there is no performance, and without a reporter, there is no story. There needs to be mutual respect on both ends of the conversation.

Take the spotlight and be concise.

  • Usually, you only have one shot to make a lasting impression on an audience, and a scene must communicate an idea with as few words as possible. Pitching to reporters is the same in that your messaging should be clear, concise and compelling the first time out.

Have any questions about best practices when pitching? Let us know in the comments below or tweet us @Metiscomm.

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