In my first entry discussing Dan Zarrella's webinar, “The Science of Timing,” I discussed his tips for making your Twitter activity as effective as possible. HubSpot's resident social media marketing scientist had similar advice for optimizing Facebook use:
Pages that posted links every other day had the most likes. Facebook feeds can be taken over by mass sharing much easier than Twitter. If you constantly share links, especially your own, you run the risk of being blocked as spam. Like Twitter, take breaks between sharing your own links.
Don't be afraid to post news on weekends. Most information is shared during the week; yet, sharing activity spikes on weekends. In addition to people having more time on the weekends, fewer links are shared by news outlets and others. This means the links that are shared on weekends deal with much less competition, therefore receiving much more attention and are shared more often.
Don't be afraid to post off-hours, even late at night or very early in the morning. Zarella shared data showing that while sharing does take a dip at 1 or 2 a.m., the drop-off is not enough to discourage posting altogether. Again, posted material faces much less competition at these off-peak times.
How often do you post links on Facebook?
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Brand Voice - An Essential Part of Brand Messaging Strategy