We work hard to simplify our clients’ lives, save them money and get results that move their business forward. The goal of our blog is not much different - we want to help make your life a bit easier and provide insight that’ll advance your efforts.
So, we took some time to dig up our most-read blogs of 2020. The results were telling. You were most interested in our public relations (PR) guidance, COVID-19 resources, advice for working remotely and content tips.
Below we summarize our top five blogs and the insight you valued most.
At Metis, each of our accounts are run by teams and there is a reason for that. Everyone has an important role to play, and all of these “parts” or “players” moving together is what makes each account successful.
Fresh, innovative ideas can often be the difference between winning a game or an account, or not. Never be afraid to try new things.
What a Long Strange Trip - Resources That Matter
In March, the coronavirus changed everything overnight - from the way we socialize, shop, exercise, the list goes on. And there’s no denying that everyone’s jobs are different today - from media relations professionals to sales peoples, content marketers to CEOs.
We’re a remote-first company so we’re pretty savvy to remote working. In fact, we have 15 years of experience. So it wasn’t very surprising to find that our blog about coping with work from home life was one of our most-read posts. Some of our favorite pieces of advice include:
Set boundaries for your new “coworkers” - aka your children, partner and/or roommates
Routines are key so do your best to keep yours in order to remain a sense of normalcy
Don’t forget to take breaks during the work day - off-hours are still important
Why Empathy and Mindful Marketing Matter
In another popular blog, we provided advice about reevaluating your business strategies, how you work and marketing and awareness efforts.
Now, more than ever, it’s imperative that companies speak with their audiences with empathy and truly mindful marketing. Of course, there are variables that are specific to each company with respect to tone and approach, but if you lead with positive intent, then you’re already on the right path. A few key things to keep in mind include:
Bring value to your audience
Acknowledge your audience’s perspective
Be mindful of your audience’s emotions and “get it”
Stay aware and evaluate in real time how you market and sell to people