Boston is a great place to practice high-tech PR. With world-class universities on both sides of the Charles River churning out entrepreneurs and innovators, our home base is full of professionals who are focused on the technology and ideas that will shape the future. Metis is in particularly impressive company today, as we join the list of finalists for the 17th Annual Massachusetts Innovation & Technology Exchange (MITX) Interactive Awards, which recognize excellence in the creation of Web innovations designed, produced or developed in New England.
MITX selected Metis as a finalist in recognition of our launch of AT&T's video bill campaign, which was built on the SmartVideo technology of our client, SundaySky. SundaySky's SmartVideo technology enables AT&T to provide U-verse, a Voice, TV and Internet service customers with personalized, narrated video bills that address them by name, acknowledge their recent account activity, and proactively lead them through their billing questions.
Through its collaborative and customized PR program, Metis secured top-tier coverage in publications including GigaOm, BusinessWeek, NBC's Press:Here and others, reaching a total of 15.2 million readers and viewers. By getting in front of key audiences, Metis helped SundaySky achieve a 10 percent increase in traffic to its website that generated new business leads for the company. The SundaySky/AT&T campaign showcased what sets Metis apart from other PR agencies: measurable, impactful results that create business value for clients.
The MITX Awards are among the most prestigious marketing competitions in the region, and we're looking forward to the announcement of the winner at a gala ceremony in Boston on November 20. The real win for Metis, though, comes from the satisfaction of our client, SundaySky. Kelly Ford, vice president of marketing at SundaySky, said:
“People ask me regularly how SundaySky is able to generate such a steady stream of great press coverage; I tell them it's Metis. Whether presenting and securing media opportunities, devising new pitch ideas, or creatively identifying ways to leverage our content marketing efforts, the Metis team delivers unprecedented PR value on a daily basis. It's an age-old question: Can an external agency provide meaningful and measurable PR results? Metis does, and it's the best firm I've encountered in my 18 years as a technology marketer.”