Business Podcasting: Your Guide to Planning, Producing & Promoting

April 6, 2021
 

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of podcasting to engage with their fans and connect with a new audience. These include GE’s The Message; The Sauce by McDonald’s; and #LIPSTORIES by Sephora. And, we can’t forget a Metis favorite - Reid Hoffman’s Masters of Scale.

Quality content can have an impact on business success and create a distinctive voice for your brand. That’s why we’ve created two e-books to help you on your podcast journey: Business Podcast Knowledge Guide and How To Produce Your Business Podcast. 

Why you should consider a podcast for your business

Podcasts are here to stay and that’s not just our opinion - the data backs it up:

  • The financial benefits are growing every year. Entrepreneur.com reports that podcasting revenue will reach $659 million in 2020, up from $314 million in 2017. 
  • According to Podcast Insights, 50% of homes in the U.S. are podcast fans – more than 60 million households.
  • The number of people that said they listened to a podcast at least once a week rose by 17% between 2018 and 2019.

Plus, podcasts provide long-tail content when done right and episodes can be repurposed in a variety of ways -- blog posts, e-books, social media posts, etc. 

It also gives your company a chance to build relationships with other brands, prospects and build on customer relationships. Hosting guests on your podcast provides opportunities for cross-promotion and even greater awareness and reach. 

A podcast is your chance to listen and respond to your customers in a human way, your actual voice, to their needs and wants. They can create a literal “brand voice” that can switch a listener’s mindset from “a company who sells me things” to “a group of people invested in my success.” 

Learn how to incorporate podcasts into your marketing strategy with our e-books: 

Business Podcast Knowledge Guide

Learn how to create a quality podcast that leverages your brand’s distinctive voice, including: 

> Why you should start a podcast for your business
> What kind of podcast is right for you 
> How to promote and grow your podcast 

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How To Produce Your Business Podcast

Learn what it takes to produce a business podcast, including:

> The three roles you need to fill 
> The steps for pre-production, production and post-production 
> What equipment you will need

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Are you interested in incorporating podcasting in your marketing strategy? We’d love to help you out! 

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