For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Quality content can have an impact on business success and create a distinctive voice for your brand. That’s why we’ve created two e-books to help you on your podcast journey: Business Podcast Knowledge Guide and How To Produce Your Business Podcast.
Why you should consider a podcast for your business
Podcasts are here to stay and that’s not just our opinion - the data backs it up:
The financial benefits are growing every year. Entrepreneur.com reports that podcasting revenue will reach $659 million in 2020, up from $314 million in 2017.
According to Podcast Insights, 50% of homes in the U.S. are podcast fans – more than 60 million households.
The number of people that said they listened to a podcast at least once a week rose by 17% between 2018 and 2019.
Plus, podcasts provide long-tail content when done right and episodes can be repurposed in a variety of ways -- blog posts, e-books, social media posts, etc.
It also gives your company a chance to build relationships with other brands, prospects and build on customer relationships. Hosting guests on your podcast provides opportunities for cross-promotion and even greater awareness and reach.
A podcast is your chance to listen and respond to your customers in a human way, your actual voice, to their needs and wants. They can create a literal “brand voice” that can switch a listener’s mindset from “a company who sells me things” to “a group of people invested in my success.”
Learn how to incorporate podcasts into your marketing strategy with our e-books:
Business Podcast Knowledge Guide
Learn how to create a quality podcast that leverages your brand’s distinctive voice, including:
> Why you should start a podcast for your business > What kind of podcast is right for you > How to promote and grow your podcast
How To Produce Your Business Podcast
Learn what it takes to produce a business podcast, including:
> The three roles you need to fill > The steps for pre-production, production and post-production > What equipment you will need
Are you interested in incorporating podcasting in your marketing strategy? We’d love to help you out!
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Business Podcasting: Your Guide to Planning, Producing & Promoting