metis-work-tile-virtual_instruments.jpg
Challenge

Virtual Instruments was fielding numerous, common questions about IT performance. To respond in a way that would also build its authority in the market, generate inbound traffic and drive interest in its solutions, Virtual Instruments worked with Metis to launch a company blog. Twice-weekly posts now help visitors solve problems – and move them into the funnel.

Results
171 %
Growth in website sessions
162% %
Growth in website users
375 %
Growth in total page views
828 %
Growth in social referrals
About Virtual Instruments
virtualinstruments2x.jpg
Company:
B2B provider of infrastructure performance analytics (IPA)
Industry:
Data center
Location:
San Jose, California

Raj Patel, senior director of corporate and field marketing, explains why B2B companies should blog and offers six tips for getting started in this guest post.