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Over a four-month campaign, Metis was tasked with publicizing the launch of Edgewise Networks’ zero-trust security platform. Metis employed a strong mix of proactive media and news placements, executive thought leadership, and analyst and influencer relations to establish Edgewise as a serious contender with a superior solution to the incumbent providers. 


Metis began seeding the market prior to the launch, introducing reporters and influencers to zero trust and microsegmentation, and establishing Edgewise executives as sources for expert security and IT commentary. Armed with that recognition among media along with customer success stories and analyst feedback, Metis helped Edgewise enter the market with a big splash around their unique solution. Timing the product launch and news of the company's latest funding round together resulted in widespread awareness in business, IT and security publications, generating several quality leads.

Results
60
Pieces of thought leadership, product launch and funding media coverage in Axios, Fortune, CIO, SecurityWeek, SC Magazine, Boston Business Journal, Security Today and others
66 %
Increase in website traffic during launch month over the previous three months’ average, with significant increases in referral, direct and organic search traffic
Measurable increase in leads directly from press hits
Introductory analyst briefings secured with Enterprise Management Associates, ABI Research, IDC, Intellyx, Osterman Research and Ovum
About Edgewise Networks
EdgewiseCaseStudyWebsite
Company:
Network security provider with the industry's first microsegmentation platform based on software identity
Industry:
Security
Location:
Burlington, Mass.
Website:

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