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Challenge

To launch EqualLogic into the competitive storage system market, Metis crafted a full-scale awareness campaign, and later supported aggressive lead generation efforts. After Dell acquired EqualLogic in one of the largest deals ever involving a venture-backed, high-tech startup, the Metis team evolved the program once again to focus on reputation management.

Results
Positive product reviews (including Network Magazine, eWeek) and award recognitions (including Network Computing, Computerworld) from top-tier trades
100 +
Customer success stories created
2,900 %
Increase in customers
$ 1.4 billion
Acquisition by Dell
 
About Dell EqualLogic
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Company:
A provider of intelligent, all-inclusive iSCSI storage area network (SAN) solutions
Industry:
Data center
Location:
Nashua, NH