Dell EqualLogic

Launching a Storage Superstar

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Challenge

To launch EqualLogic into the competitive storage system market, Metis crafted a full-scale awareness campaign, and later supported aggressive lead generation efforts. After Dell acquired EqualLogic in one of the largest deals ever involving a venture-backed, high-tech startup, the Metis team evolved the program once again to focus on reputation management.

“When Dell acquired the company in February of 2008, they were amazed at the amount of industry buzz we had created in our PR efforts. I owe a lot of this to the solid relationships the Metis team built with the press and analysts that covered this segment of the market. A truly outstanding effort…”

– John Joseph, former vice president of marketing, Dell EqualLogic

Results

Positive product reviews (including Network Magazine, eWeek) and award recognitions (including Network Computing, Computerworld) from top-tier trades

100 +

Customer success stories created

2,900 %

Increase in customers

$ 1.4 billion

Acquisition by Dell