A leader in business continuity and disaster recovery, Datto wanted to extend its file backup expertise to file-sync-and-share (FSS) services with its Datto Drive solution to reach new small businesses and provide partners with a brand-new revenue stream and lead generator.

Since FSS was a new offering for Datto and was targeted to a new audience, the team needed to establish press relationships and create content to address common questions and objections from FSS industry experts and prospects. Metis leveraged its relationships with industry press to generate publicity among tech and SMB influencers, attracting Datto Drive product sign-ups despite a crowded FSS market. Metis supported the media efforts by recommending new, impactful marketing materials and advising on social media advertising opportunities to encourage additional sign-ups and conversions.

Results
27
Pieces of coverage across a variety of business, tech and trade publications, including Forbes, TechRepublic, SiliconANGLE, Network World and CMSwire
2,100 +
Shares of launch coverage on social media reaching a potential audience of 12.8 million users
Positive product reviews comparing Datto Drive to other incumbents like Dropbox and Box
6,000
Signups within the first month
About Datto
Datto
Company:
B2B provider of data protection and business continuity for small and mid-sized businesses
Industry:
Data center
Location:
Norwalk, Connecticut
Website: