metis-work-tile-crimsonhexagon.jpg
Challenge

Crimson Hexagon wanted to showcase the value social insights bring to the travel industry, a key target market. To do that, the company published a report analyzing customer relations and social media for 10 airlines. Metis promoted the findings via traditional and social media with a goal of helping Crimson Hexagon capture leads.

Results
Coverage in Fortune, TIME, Yahoo Travel, CBS Radio, Travel and Leisure and more
1,500
Website referrals
Follow-on report requests that sparked top-tier coverage focused on another key market - hospitality.
35
Leads from blue-chip brands
 
About Crimson Hexagon
crimsonhexagon2x.jpg
Company:
A provider of social data analysis to inform strategic enterprise decision-making
Industry:
Marketing
Location:
Boston

Read a guest post from John Donnelly III, senior vice president of global sales and marketing, to learn why analyst relations is a critical component of any public relations campaign.