Crimson Hexagon wanted to showcase the value social insights bring to the travel industry, a key target market. To do that, the company published a report analyzing customer relations and social media for 10 airlines. Metis promoted the findings via traditional and social media with a goal of helping Crimson Hexagon capture leads.
“While we see that American Airlines does have a customer service program on Twitter, why is it that positive sentiment is so low and negative so high, with no positive shift in over a year?”
Read a guest post from John Donnelly III, senior vice president of global sales and marketing, to learn why analyst relations is a critical component of any public relations campaign.