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Challenge

Jeff Zwelling, former CEO and co-founder of Convertro, had realized his company was ahead of its time. With a goal to educate the market about marketing attribution technology, Metis leveraged Zwelling’s experience as a serial entrepreneur, inserted Convertro into timely conversations via the company blog and top-tier publications, and helped establish Convertro as a leading player in the attribution field. As proof, AOL acquired Convertro in 2014.

Results
 Convertro named a market leader by the Forrester Wave
$ 101 million
Acquisition by AOL
Coverage in Business Insider, Forbes, Bloomberg TV, the Wall Street Journal, The Next Web and more
About Convertro
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Company:
Marketing optimization platform acquired by AOL for $101 million in 2014
Industry:
Marketing technology
Location:
Santa Monica, California