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Challenge

As it entered the increasingly crowded account-based marketing (ABM) landscape, Avention set one goal for itself: rule the space. To help the company earn the keys to the ABM castle, Metis helped Avention clarify its market positioning, built awareness of its ABM capabilities, grew the CEO’s profile among industry influencers and highlighted third-party validation for Avention’s position as the most effective provider of data and account insights. A rolling thunder of media coverage, supported by content and social media programs, led to Avention’s ABM coronation.

Results
25 million
Potential readers reached from press coverage
Launched CEO to top 6% of social media profile views among peers
37 %
Share-of-voice ownership, the largest in the market
134 %
More website referrals from social media than the goal
 
About Avention
Avention Dun & Bradstreet
Company:
Provider of data for business insights, acquired by Dun & Bradstreet
Industry:
Marketing technology
Location:
Concord, Mass.
Website:

At every turn, Metis delivered creative ideas and concrete results. We set an aggressive business goal, and Metis rose to the challenge.

Cari Zoch
senior manager, brand communications, Dun & Bradstreet