As it entered the increasingly crowded account-based marketing (ABM) landscape, Avention set one goal for itself: rule the space. To help the company earn the keys to the ABM castle, Metis helped Avention clarify its market positioning, built awareness of its ABM capabilities, grew the CEO’s profile among industry influencers and highlighted third-party validation for Avention’s position as the most effective provider of data and account insights. A rolling thunder of media coverage, supported by content and social media programs, led to Avention’s ABM coronation.