Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...
In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was also a service model to his employees directing how he...Read More
It’s not so bad on the “dark side.” In fact, it’s pretty wonderful. My career that led me to Metis had a trajectory that wouldn’t surprise too many folks in the industry -- a decade in news, a move to communications/PR in-house, then to an agency. There are tons of reasons I’m thrilled to be a...Read More
Client relationships are crucial for all marketing and communications agencies, as well as all businesses. I continuously work to build strong client experiences that consist of transparency and trust. As a fitness instructor, I have come to realize the things I keep in my mind when coaching...Read More
Black hats, blue teams, red teams…the forces behind the cyber threats of today sound like GI Joe clashes or groups of X-wing fighter pilots in Star Wars. It’s no wonder, since the security industry can feel like a constant battle to stay one step ahead. If you’re growing your cybersecurity company,...Read More
I started working in the tech public relations industry in 2007. I had just come from academia and was starting my first corporate job with a small, growing agency. I was determined to be professional. To me, in addition to delivering a high quality of work, “professional” meant being formal, and...Read More
“Can you write a post for our blog?” That question strikes fear in the hearts of some people. But why?
There are several reasons people may be hesitant to commit to blogging. Some may fear not getting good results or positive feedback. Time management may be an issue, perhaps not being able to put...Read More
This post comes from Maddie Davis of Enlightened Digital, a digital magazine dedicated to the top tech and business news, updates and analyses. Maddie is the co-founder of Enlightened Digital and a tech-obsessed female from New York City. She lives by building and redesigning websites, running...Read More
If there’s one thing that is trending a lot in the data center space lately, it’s EVERYTHING-as-a-service. TechTarget’s SearchCloudComputing site defines XaaS (or everything as-a-service) as a general, collective term that refers to the vast number of products, tools and technologies that vendors...Read More
Becoming a public speaker can set you up as an industry leader or get you in contact with executives who can help you further your business and build your network. While public speaking is certainly advantageous, you cannot become a successful speaker overnight. Consider implementing these tech PR...Read More
It wasn’t so long ago that the rise of software-as-a-service (SaaS) warranted its own beat in many trade media outlets, and even business reporters were carving out specialties for themselves in a fast-growing space. Today, SaaS is ubiquitous. With so many companies in so many industries touting...Read More
I have children, so my “vacation” plans are typically driven by their needs. Is there a place to burn off energy? A restaurant where occasional screaming is acceptable? Some kind of Disney attraction?
When I recently had the chance to escape for a few days without my kids, my “needs” changed...Read More
If a project is assigned outside a project management system, did it really happen? According to Metis Communications’ founding partner Cathy Atkins, the answer to that question is a resounding “no.” In fact, “If it didn’t happen on Basecamp, it didn’t happen,” Cathy proclaimed during a Skype chat...Read More
I was in a meeting with a prospective client recently, one of those gatherings where you say all the right things, you share expertise freely and you convey creative ideas, but something intangible feels a bit…off. We weren’t feeling the chemistry – that thing beyond meaningful, measurable results...Read More