Whether you’re hoping to publish a thought leadership piece or getting ready to announce news, knowing what healthcare publications are appropriate to pitch is really half the battle. Even if you don’t have any news to work with today, it’s still important you know these reporters and influencers...
You know that magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. Periodically, we sit down with one of these execs to talk about startups, the future of their industries and whatever other...Read More
You interviewed the subject matter experts, did your research, wrote an outline and drafted the piece. The detail is captured correctly and you’ve told a complete story. Unfortunately, it has all the appeal of the ingredients list on the back of a cheap can of soup.
Don’t beat yourself up. It...Read More
Author’s note: Upon reviewing a draft of this blog, a number of my co-workers demanded a disclaimer be added making it known that some at Metis are not New England Patriot fans. That said, the following is my opinion only and in no way represents the sentiments of all my associates - just the...Read More
This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. But I’ve worked for, and with, a number of B2B/B2C...Read More
Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since,...Read More
Back in 2016, Gartner predicted that today’s CMOs will be the CEOs of 2020. Fast forward to a couple years later, and it’s already happening. Though always playing a key role in the success of a company, the CMO was not commonly thought of as a CEO contender. As organizations become more...Read More
You’ve just started as the head of marketing, and you’re eager to impress the CEO. So, when an email arrives requesting an executive interview for MSNBC, you’re over the moon!
There are plenty of scammy, pay-for-play outfits out there that will gladly take your money in exchange for a...Read More
Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...Read More
In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was also a service model to his employees directing how he...Read More
Client relationships are crucial for all marketing and communications agencies, as well as all businesses. I continuously work to build strong client experiences that consist of transparency and trust. As a fitness instructor, I have come to realize the things I keep in my mind when coaching...Read More
Black hats, blue teams, red teams…the forces behind the cyber threats of today sound like GI Joe clashes or groups of X-wing fighter pilots in Star Wars. It’s no wonder, since the security industry can feel like a constant battle to stay one step ahead. If you’re growing your cybersecurity company,...Read More
I started working in the tech public relations industry in 2007. I had just come from academia and was starting my first corporate job with a small, growing agency. I was determined to be professional. To me, in addition to delivering a high quality of work, “professional” meant being formal, and...Read More
“Can you write a post for our blog?” That question strikes fear in the hearts of some people. But why?
There are several reasons people may be hesitant to commit to blogging. Some may fear not getting good results or positive feedback. Time management may be an issue, perhaps not being able to put...Read More