While I consider myself an effective communicator, I recently recalled a bad habit I used to have when writing and speaking. The problem was, I would often “bury the lead,” the important points I was trying to make would be lost in other less crucial details I was passing along.
Doing this can be...
As public relations (PR) and communications professionals know, senior executives are busy. So much so, the limited contact you have with them is an occasion to show your value. If you use an agency, you also want to make sure execs see the services that you’ve enlisted are worth the expense.
I admit it. I was somewhat taken aback when I stepped inside the Orange County Convention Center in Orlando recently for HIMSS19, the world’s largest gathering of healthcare IT leaders.
Don’t get me wrong: I thought I knew what to expect. Working in PR and marketing, I had previously long-supportedRead More
Back in 2016, Gartner predicted that today’s CMOs will be the CEOs of 2020. Fast forward to a couple years later, and it’s already happening. Though always playing a key role in the success of a company, the CMO was not commonly thought of as a CEO contender. As organizations become more...Read More
You’ve just started as the head of marketing, and you’re eager to impress the CEO. So, when an email arrives requesting an executive interview for MSNBC, you’re over the moon!
There are plenty of scammy, pay-for-play outfits out there that will gladly take your money in exchange for a...Read More
Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...Read More
In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was also a service model to his employees directing how he...Read More
It’s not so bad on the “dark side.” In fact, it’s pretty wonderful. My career that led me to Metis had a trajectory that wouldn’t surprise too many folks in the industry -- a decade in news, a move to communications/PR in-house, then to an agency. There are tons of reasons I’m thrilled to be a...Read More
Client relationships are crucial for all marketing and communications agencies, as well as all businesses. I continuously work to build strong client experiences that consist of transparency and trust. As a fitness instructor, I have come to realize the things I keep in my mind when coaching...Read More
Black hats, blue teams, red teams…the forces behind the cyber threats of today sound like GI Joe clashes or groups of X-wing fighter pilots in Star Wars. It’s no wonder, since the security industry can feel like a constant battle to stay one step ahead. If you’re growing your cybersecurity company,...Read More
I started working in the tech public relations industry in 2007. I had just come from academia and was starting my first corporate job with a small, growing agency. I was determined to be professional. To me, in addition to delivering a high quality of work, “professional” meant being formal, and...Read More
“Can you write a post for our blog?” That question strikes fear in the hearts of some people. But why?
There are several reasons people may be hesitant to commit to blogging. Some may fear not getting good results or positive feedback. Time management may be an issue, perhaps not being able to put...Read More
This post comes from Maddie Davis of Enlightened Digital, a digital magazine dedicated to the top tech and business news, updates and analyses. Maddie is the co-founder of Enlightened Digital and a tech-obsessed female from New York City. She lives by building and redesigning websites, running...Read More
If there’s one thing that is trending a lot in the data center space lately, it’s EVERYTHING-as-a-service. TechTarget’s SearchCloudComputing site defines XaaS (or everything as-a-service) as a general, collective term that refers to the vast number of products, tools and technologies that vendors...Read More