Whether you’re hoping to publish a thought leadership piece or getting ready to announce news, knowing what healthcare publications are appropriate to pitch is really half the battle. Even if you don’t have any news to work with today, it’s still important you know these reporters and influencers...
Whew. What a strange past two months it’s been.
When I think about how the coronavirus pandemic changed everything seemingly overnight, I flash back to views of Boston as my plane approached Logan after an amazing time in Philly with Metis Communications President Cathy Atkins and our client O3...Read More
“Nailed it!” is what you want to hear when you place the cherry on top of a magnificent dessert or similar masterpiece. It’s also the goal of a media interview. You mix the ingredients and hope to attain the right results in that final crowning moment. However, if the interview suffers from a lack...Read More
In needing a break from all the recent news, I decided to distract myself with a look at how we communicate.
Language is amazing. Like a living thing, it is constantly evolving, as are the ways we as humans use words to communicate. Language is also very complicated. For example, there are more...Read More
My son is a Freshman this year and plays on the B-Team and Varsity basketball squads for his high school, the SGA Warriors. I won’t lie, I LOVE basketball season, and I am generally that loud mama you hear in the stands, hollering at all the kids (they all become like my own over the course of the...Read More
You interviewed the subject matter experts, did your research, wrote an outline and drafted the piece. The detail is captured correctly and you’ve told a complete story. Unfortunately, it has all the appeal of the ingredients list on the back of a cheap can of soup.
Don’t beat yourself up. It...Read More
This blog is the second edition of a two-part series that expands on how Metis team member Mel Rubbelke is now handling the work-life balance as a new, first-time mother. The first blog post shares how she prepared for parental leave.
Scene: Yoga class.
I was standing on one-foot with the other...Read More
Is there a better way to close out the year than by taking home a couple of coveted marketing and public relations (PR) honors? Perhaps. When a co-worker suddenly announces their regal lineage and makes tenuous claims to a British castle, you know you’re finishing big.
First, the awards.
For the...Read More
I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting him five bucks I could “lick...Read More
This blog is part of a two-part series that will discuss how Metis employee Mel Rubbelke prepared for parental leave. The second blog is how she is now handling the work-life balance as a new, first-time mother.
It’s 6 a.m., I’m quietly clicking away on my laptop while my toddler is sound asleep...Read More
Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection?
Once you’ve made that decision, the real work...Read More
Congratulations, you’ve received your 510(k) clearance from the U.S. Food and Drug Administration (FDA)! You’ve worked for weeks, months, perhaps even years to get to this point, and I’m sure you can’t imagine working on one more plan – but you do need a marketing plan for your FDA clearance.
Author’s note: Upon reviewing a draft of this blog, a number of my co-workers demanded a disclaimer be added making it known that some at Metis are not New England Patriot fans. That said, the following is my opinion only and in no way represents the sentiments of all my associates - just the...Read More
As you may know, I live in a predominantly agricultural area and pretty much my entire family is in farming. Much (ok, most all) of the workforce here works in some sort of agricultural (ag) capacity, whether it be as farmers, crop dusters, seed/chemical salespeople, insurance adjusters or ag...Read More