While I consider myself an effective communicator, I recently recalled a bad habit I used to have when writing and speaking. The problem was, I would often “bury the lead,” the important points I was trying to make would be lost in other less crucial details I was passing along.
Doing this can be...
Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since,...Read More
As public relations (PR) and communications professionals know, senior executives are busy. So much so, the limited contact you have with them is an occasion to show your value. If you use an agency, you also want to make sure execs see the services that you’ve enlisted are worth the expense.
I must admit, when I started working for Metis Communications, one of the hardest things to overcome was being intimidated by editors and reporters. Of course, that’s not meant negatively; they have a job to do and work on pretty tight deadlines, as do those of us in public relations (PR).
As you...Read More
It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.
I don’t recall the exact item, only that it...Read More
Building strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great client experiences span borders, there are a few additional processes you should implement when working with international contacts.
You may...Read More
The launch of a company or ribbon cutting can come with some fanfare. The excitement may bring the community out to witness the event, perhaps attract a local politician for a speech or words of encouragement. The quintessential gathering might also draw TV news crews interested in grabbing some...Read More
I admit it. I was somewhat taken aback when I stepped inside the Orange County Convention Center in Orlando recently for HIMSS19, the world’s largest gathering of healthcare IT leaders.
Don’t get me wrong: I thought I knew what to expect. Working in PR and marketing, I had previously long-supportedRead More
You’ve just started as the head of marketing, and you’re eager to impress the CEO. So, when an email arrives requesting an executive interview for MSNBC, you’re over the moon!
There are plenty of scammy, pay-for-play outfits out there that will gladly take your money in exchange for a...Read More
Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...Read More
In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was also a service model to his employees directing how he...Read More
It’s not so bad on the “dark side.” In fact, it’s pretty wonderful. My career that led me to Metis had a trajectory that wouldn’t surprise too many folks in the industry -- a decade in news, a move to communications/PR in-house, then to an agency. There are tons of reasons I’m thrilled to be a...Read More
If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have already iterated through new...Read More
It wasn’t so long ago that the rise of software-as-a-service (SaaS) warranted its own beat in many trade media outlets, and even business reporters were carving out specialties for themselves in a fast-growing space. Today, SaaS is ubiquitous. With so many companies in so many industries touting...Read More