Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others -- you should absolutely have best practices in place when dealing with ALL...
Just like Bueller’s world, the tech world moves fast. If you’re not moving and adapting with it, your company could miss out on connecting with potential customers.
The traditional marketing tactics of sales-heavy vendor demos and self-published product reviews have lost cache with the savvy,...Read More
This post comes from Maddie Davis of Enlightened Digital, a digital magazine dedicated to the top tech and business news, updates and analyses. Maddie is the co-founder of Enlightened Digital and a tech-obsessed female from New York City. She lives by building and redesigning websites, running...Read More
If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have already iterated through new...Read More
Constellation Research predicts businesses will spend more than $100 billion per year on AI technologies by 2025 – a drastic increase from the $2 billion spent in 2015.
Marketing will contribute to this growth, as AI brings immense value to marketing and advertising teams from profile building,...Read More
Take this jargon quiz to determine if your press releases and other content marketing materials could use a de-clutter from overused (and often meaningless) words.
We’re all marketers. Perhaps we’re not all full-time marketers or that’s not what it says on our business cards, but if you’re in...Read More
Your sales team has a hot lead. Awesome. Here’s the catch: This lead wants to know how your other customers have benefitted from using your company. Here’s where case studies come in.
We can never emphasize this enough: Case studies are an indispensable resource. A successful customer case study...Read More
At the heart of your business’s success lies customer loyalty. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many tech PR founders and leaders.
How you design your survey...Read More
For those in tech marketing, TED talks are an invaluable resource when striving toward goals, whether you’re looking to turn leads into sales or devising an effective campaign to target your most sought-after customer base.
Conventional marketing efforts of the past now serve as quaint reminders...Read More
The other day, I had a friendly disagreement with a good friend who is a CMO of a B2B tech startup about building influence with his brand and where to reach an extremely narrow buyer persona. Our conversation made me realize that many CMOs and execs at B2B tech companies are also probably...Read More
I spent a few years working in news radio, so there’s a certain nostalgia for me that podcasts hold. It’s good, old-fashioned story telling with a certain depth that is often absent in a written piece. I once cherished the opportunity to go on-air and explain a story in a way that didn’t make it...Read More
It’s hard to keep up with (and I say this as a millennial) all the new social networks popping up – and even harder to learn how to use them personally or for work. So, when I started hearing murmurings about Vero, I was curious, but remained skeptical.
Vero has been around since 2015, though it...Read More
In the world of marketing and public relations, there are certain brands that just get it. And, when those brands also happen to be brands to which you’re loyal to, it makes your PR heart sing with joy.
I like to fancy myself an early adopter of what I consider one of the savviest marketers in the...Read More
Spoiler alert: marketing content can help your sales team close deals. But, it’s all about strategy when it comes to providing your sales teams with the right content. So how is this done? And what types of content will help them?
It’s essential to first understand the importance of aligning the...Read More