Whether you’re hoping to publish a thought leadership piece or getting ready to announce news, knowing what healthcare publications are appropriate to pitch is really half the battle. Even if you don’t have any news to work with today, it’s still important you know these reporters and influencers...
The COVID-19 pandemic has forced almost everyone to reevaluate their business strategies, how they work and their marketing and awareness efforts. In these uncertain times it is imperative that companies speak with their audiences with empathy and truly mindful marketing.
To begin putting...Read More
In needing a break from all the recent news, I decided to distract myself with a look at how we communicate.
Language is amazing. Like a living thing, it is constantly evolving, as are the ways we as humans use words to communicate. Language is also very complicated. For example, there are more...Read More
For the better part of a decade, I’ve thought one of the best healthcare marketing campaigns belonged to a North Carolina-based hospital system, Novant Health. It was remarkable. And that’s not my opinion; that’s their mission -- to “deliver the most remarkable patient experience, in every...Read More
Is there a better way to close out the year than by taking home a couple of coveted marketing and public relations (PR) honors? Perhaps. When a co-worker suddenly announces their regal lineage and makes tenuous claims to a British castle, you know you’re finishing big.
First, the awards.
For the...Read More
Thanksgiving is my favorite holiday of the year. I love getting together with friends and family and having an excessive meal. Then it’s leftovers and football for the rest of the weekend!
That said, with the holiday upon us… hang on, keep reading… this article will not be about all the things...Read More
I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting him five bucks I could “lick...Read More
Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection?
Once you’ve made that decision, the real work...Read More
Congratulations, you’ve received your 510(k) clearance from the U.S. Food and Drug Administration (FDA)! You’ve worked for weeks, months, perhaps even years to get to this point, and I’m sure you can’t imagine working on one more plan – but you do need a marketing plan for your FDA clearance.
Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. Yet, for all the hubbub around emerging digital marketing tactics and ways to address the latest and greatest social network, you can’t discount the classics.
I understand the appeal - it’s like conquering the...Read More
Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since,...Read More
There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it.
Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more closely resembling tricks) to achieve growth at any...Read More
It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.
I don’t recall the exact item, only that it...Read More
My spouse recently introduced me to Pitchfork’s Over/Under. If you’re not familiar with the cheeky interview series, it “prompts artists for their take on random selection topics, begging the question: Is it overrated or underrated?”
After watching DJ Khaled’s take on important worldly topics like...Read More