You snack on them like candy. Devour entire seasons at a sitting. They’re the binge worthy shows, social media accounts and podcasts you just can’t get enough of.
Whether you’re new to remote working or a virtual veteran, it can be tough to put down the work and unwind. We’re all in this together,...
With spring comes rebirth, rejuvenation and, of course, baseball. (You didn’t expect that, did you?) With the change of seasons, now is a good time to look at some season-appropriate grammar and writing tips.
Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for.
All this means you should not take your case studies...Read More
If you run a B2B, a startup or an emerging company, Storify is your friend. Since its private beta launch in 2010, the web app has become a powerful tool for curating content and is used by enterprises and media alike.
Using a simple drag and drop system, Storify allows you to collect the best...Read More
For readers, writers and literature fans, the future of marketing feels bright. A content marketing strategy is a must-have for brands seeking to educate audiences, stay abreast of industry trends and increase authority. Blogs, e-books, emails campaigns, social media, SlideShares and even formerly...Read More
When it comes to creating engaging, shareable content, creating an enticing headline is more than half the battle. (Just ask the NPR employees who were pitted together in Head to Head—a timed battle broadcast on Facebook, where staffers competed to create the best headline for a story.) Creating...Read More
It may not be new or particularly glamorous, but corporate blogging is still the bread and butter of content marketing. Blogs are—still—one of the most efficient ways for companies to communicate their missions, drive traffic and promote other assets.
According to Content Marketing Institute, 80...Read More
Months ago, I told the team at Metis I was – possibly, maybe, perhaps if the stars aligned – ready to revise my opinion on the exclamation point. As the person most likely to delete exclamation points around here, I saw this as a major concession.
I have never hidden my feelings about the laziest...Read More
Facebook. Twitter. LinkedIn. Instagram. Snap. There are a lot of social media platforms out there, and according to Pew Research Center, more people are joining them every day. With ample opportunities to leverage social media, the pressure to create content non-stop can be real. But is that...Read More
For someone who spent a lot of her free time as a child writing (a sentence per page), illustrating (poorly, but nonetheless) and publishing (by sewing a cardboard cover around loose leaf papers), and for someone who later enjoyed writing countless journal entries as a teenager, a few fledgling...Read More
The majority of marketers have made content marketing a pillar of their marketing strategies, and for good reason. Brands can point to strong ROI after building their content strategies and many have been able to keep growing audiences engaged.
If you couldn’t sense it, there’s a “but” coming.
I’m a ghostwriter.
I do plenty of other things as part of my job, but the core of my professional skill is the ability to take someone else’s ideas and point of view, and write them down in a way that people sort of, sometimes, seem to like. You might have read some of these words. They end up in...Read More
How do you read?
You might be a print-book purist, like 38 percent of Americans; you might belong to the 28 percent of people who throw an e-reader or mobile reader app into the mix. Perhaps you identify with the quarter of Americans that didn’t read a book in the last year, but you keep up with...Read More
On one of the first days of third grade, my daughter brought home an assignment called “small moments.” Her task was to fill a piece of paper with ideas she could later turn into focused, vivid narratives. “Your summer vacation” is a big, boring, vague subject. But the time you braved the roller...Read More