Whether you’re hoping to publish a thought leadership piece or getting ready to announce news, knowing what healthcare publications are appropriate to pitch is really half the battle. Even if you don’t have any news to work with today, it’s still important you know these reporters and influencers...
The COVID-19 pandemic has forced almost everyone to reevaluate their business strategies, how they work and their marketing and awareness efforts. In these uncertain times it is imperative that companies speak with their audiences with empathy and truly mindful marketing.
To begin putting...Read More
It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.
I don’t recall the exact item, only that it...Read More
Consumers love podcasts, so it was only a matter of time before marketers started launching them to promote their businesses. A survey from IDG, CMI and MarketingProfs found 64 percent of technology marketers increased their use of audio/visual content in 2018. A report from HubSpot in 2018 noted...Read More
Patients and consumers expect a lot of our healthcare experts. We hold our medical practitioners to a higher standard than most professionals, and successful relationships between patients and physicians are based on trust and honesty. When they give us advice, we tend to listen. What’s the best...Read More
For those who call themselves “content marketers” on their resumes but “writers” in their hearts, it’s no secret that there are only three ways to get better at your profession, no matter which label you put on it:
CMI’s Content Marketing World 2018 brought together the best of the best from the content world: marketers, strategists, data scientists, writers, Hollywood stars, you name it. The diversity of roles amongst attendees and speakers is a sign of how mature the industry has become. It’s been years...Read More
Is your blog working as hard as it can for you? It should go without saying that the first component of a successful company blog is quality content. If your words aren’t interesting, insightful or helpful to your readers, it’s unlikely you’ll ever build a following.
But let’s say you have that...Read More
I spent a few years working in news radio, so there’s a certain nostalgia for me that podcasts hold. It’s good, old-fashioned story telling with a certain depth that is often absent in a written piece. I once cherished the opportunity to go on-air and explain a story in a way that didn’t make it...Read More
Spoiler alert: marketing content can help your sales team close deals. But, it’s all about strategy when it comes to providing your sales teams with the right content. So how is this done? And what types of content will help them?
It’s essential to first understand the importance of aligning the...Read More
Every productivity article I’ve ever read, whether it’s geared toward content marketers or not, says to eat the frog first. Knock out the toughest thing on your to-do list before 9 a.m., and the rest of the day will feel like a treat.
I resist this advice.
I start my days reading. Part of the...Read More
UPDATE: Shortly after publishing this post, Medium did away with supporting custom domains. While there is value in using Medium to support your content marketing efforts, it is no longer a viable option to host your company blog. Ask yourself the below questions when determining whether you should...Read More
If you write a blog post and no one reads it, did you really write a blog post?
Let’s assume you’ve mastered the writing and publishing of good content. Many companies have made it this far. Where they run into trouble, though, is attracting readers.
It takes time to build an audience: you need to...Read More
Months ago, a colleague forwarded me a link to a company that claims to have found the answer to every marketing team’s content creation woes: robots! The company says that, with the help of artificial intelligence, it can “generate” and “optimize” your marketing language (but not rid it of jargon,...Read More