By now, you’re probably familiar with the most overly used marketing stat of the year: a goldfish has an attention span of nine seconds; human attention spans have dwindled down to just eight seconds.

Hopefully, by now, you realize that this is fake news and has actually been debunked. However,...

All Posts by Sylvania Tse

Recently, I have been building my relationship with a marketing publication’s editor in chief, after securing a couple of my tech PR clients as interview subjects with him. How did I get the EIC’s ear, you ask? 

I did my research. I reviewed the masthead. I read the publication. I looked at who was...

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There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are four tips for boosting lead generation and accelerating sales through PR and media relations.

  1. Strategic media placements can help not only with general...
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With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B marketers whether Facebook is worth the investment. It may seem like Facebook only makes sense if you’re marketing a consumer-facing product or service, but consider...

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“Guys, take some sandwiches home!” 

“I’m running to the bank. Does anyone need anything while I’m out?”

“This new recipe I found for [insert healthy food] is SO good.”

“Don’t forget to add your hours to ClickTime!”

These are just some of the quotes you’ll hear from Christina around the office on...

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Every Friday morning, a notification pops up on the top corner of my screen. It’s Basecamp, asking me, “Did you read an awesome article this week? Tell us about it and what you learned.” This automatic check-in encourages the Metis senior team to share some of the interesting pieces we read...

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With spring comes rebirth, rejuvenation and, of course, baseball. (You didn’t expect that, did you?) With the change of seasons, now is a good time to look at some season-appropriate grammar and writing tips.

  1. Batter up. Avid baseball fans may not consider it to actually be spring until MLB’s...
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“NFL…Brady”“Boston…home”“Unicorn…rainbows”“FanDuel…friend”

These were a few of the word associations Jason Robins, CEO and co-founder of DraftKings, made rapid fire when put on the hot seat by Sarah Hodges, partner at Pillar VC and co-founder of Intelligent.ly, during this week’s Leadership and...

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There is nothing worse than a night spent tossing and turning, trying to get to sleep. For me, the more trouble I have falling asleep, the more stressed out I become – I start thinking ahead to the next day and how painful every little task will be if I don’t fall asleep in the next 10 minutes and...

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As a new dog owner, fending off my puppy’s nips and calming her barks has led to me scouring Google for training tips. In turning these insights into practice with Bailey, I’m reminded of advice I’ve heard for human teams – which has reminded me that good management advice can be applied in many...

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Disclaimer: it has taken me a lot of juggling and reprioritization before I could sit down and write this time management blog post.

Things move quickly, and you have to constantly pivot when you work in PR. If you can’t do that and you lack time management skills, you’ll quickly fall into a...

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Every year – around the time when the snow starts to melt, the sun stays out later, flowers start to bloom and animals that were in hiding all winter come back out – the travel bug always seems to reappear and bite me. As I prepare for my first trip of the year, I’m realizing many lessons from...

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As an avid follower of popular culture, I view the Grammy Awards as a favorite event to watch, from the red carpet to the performances to the winners and the after-parties. As I watched the 2015 event, I couldn’t help but think of how the Grammys can offer marketing tips and best practices to...

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Taylor Swift had a major year in 2014, and you probably still have “Shake It Off” stuck in your head right now. Part of Taylor’s success comes from her steadfast adherence to her beliefs about the music industry and her dedication to her fans, which are two lessons any brand can apply to its own...

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