After four months in a PR 101 college course, I was left with the impression that as a PR professional, my job would be to handle communication crises and position my clients favorably in today’s media landscape. While media relations is certainly a significant portion of my current internship at...

All Posts by Samantha Rushovich

Some companies are quick to jump on the blogging bandwagon. Others are hesitant because they don’t understand exactly how important a company blog can be for raising awareness, creating thought leadership and driving leads. Here are six major benefits that can result from having a well-maintained ...

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Starting out in a new public relations sector can be daunting. It’s a whole new landscape to understand with different target publications, industry terms and key players. Coming from a consumer PR firm, I was excited, but nervous to transition to the technology sector. However, my internship at...

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