Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection?

Once you’ve made that decision, the real work...

All Posts by Rachel Sullivan

Have you ever felt the pressure of hosting your first event and wondering if anyone would show up?

We’ve all been there, and it’s a scary feeling. In-person events are a great way to network, attract new prospects, meet potential new employees or simply learn more about your industry or trade. But...

Read More

Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for.

All this means you should not take your case studies...

Read More

When the prospect of taking a 100-percent remote job presented itself just over a year ago, I hesitated. I always enjoyed the flexibility of working remotely a day here or a day there. But working from home all the time? (I should mention my home is a studio apartment where my “office” is my...

Read More

Social media evolves at pace faster than most of us can keep. What’s the current favorite of those trendy millennials? What are the new platforms and which are dunzo? What’s worth your time for your marketing strategy? Is Google+ really still around?

These are a few of the trends we expect to see...

Read More

The majority of marketers have made content marketing a pillar of their marketing strategies, and for good reason. Brands can point to strong ROI after building their content strategies and many have been able to keep growing audiences engaged.

If you couldn’t sense it, there’s a “but” coming.

...

Read More

 

It’s that time of year. Year-in-review, planning, resolutions, you name it (do I hear a collective groan?). We’re all sitting down to set our marketing goals and priorities for 2017 and, hopefully, many of you are well on your way to doing so.

This post isn’t a list of hot trends to incorporate...

Read More

When you write a new piece of content, who do you picture as the reader? When you help your business development rep script a new phone pitch, can you picture the person on the other end of the phone?

If the image in your head is grainy and out of focus, it’s time to develop target buyer personas...

Read More

Today, we’re unveiling our brand spankin’ new website. We’ve been working hard on creating this new look, and we’re so proud to put it out into the world.

Earlier this year, we set out to update and refine our brand to better reflect who Metis is and what we do. First up: our website. We partnered...

Read More

Last week, I checked my mail and found an envelope from my cable company (looking at you, Time Warner). I was immediately annoyed because I always choose paperless communication options. Why are they wasting paper on me? I opened the envelope to find a letter inviting me to choose Time Warner for...

Read More

Besides your sales team, your website is your company’s greatest sales tool. It’s the hub where you attract prospective buyers, educate and prime them for sales, and lead them through conversion. While this process won’t change anytime soon, marketers do need to shift attention to other channels to...

Read More

If you ask some marketers, you’d think millennials are as mystifying as they are valuable. Brands are scrambling to figure out Snapchat and tap into millennials’ buying power; employers are spinning in reaction to millennial tales like that of Mic, a company run by millennials with a “freewheeling...

Read More

Ok, maybe don’t completely stop.

Stick with me. One email or one blog post or one press release is not going to win you the world. Sure, every step is something when you’re building your marketing. But, when you focus too much on tactical steps, you risk losing sight of the most important thing: ...

Read More

We’re creating a lot of content, but where’s the traffic?

What’s the deal with link building? Do I need to do this, or is it spam?  

I add keywords to my content; why do I need an SEO consultant?

Do these questions sound familiar? Well, we have some answers for you.

Is SEO dying?

First things...

Read More