If you’re working in PR and marketing, you’ve probably heard about reddit, or “the front page of the internet.” (In case you missed it, reddit recently announced $200 million in funding to totally overhaul the look and feel of the site.)

We’re here to give you the rundown on how your organization...

All Posts by Olivia Savage

Picture this: You’re trapped in a large, stuffy convention center, aimlessly strolling up and down rows and rows of vendors’ booths. Suddenly, you’re bombarded by exhibitors chatting you up, while sneakily attempting to shove business cards, pamphlets and maybe some free swag (T-shirts seem to be...

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Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t going to, either). 

Alas, there’s still hope that your creation...

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If you told me I would be working in PR 10 years ago, I probably would’ve laughed in your face.

It’s nothing against the industry, really. Call it a case of teenage angst, or a desire for independence, but I really didn’t want to do what my mom did for a living.

Did I understand what my mom’s job...

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