For those who call themselves “content marketers” on their resumes but “writers” in their hearts, it’s no secret that there are only three ways to get better at your profession, no matter which label you put on it:
Your sales team has a hot lead. Awesome. Here’s the catch: This lead wants to know how your other customers have benefitted from using your company. Here’s where case studies come in.
We can never emphasize this enough: Case studies are an indispensable resource. A successful customer case study...Read More
Becoming a public speaker can set you up as an industry leader or get you in contact with executives who can help you further your business and build your network. While public speaking is certainly advantageous, you cannot become a successful speaker overnight. Consider implementing these tech PR...Read More
For the second year in a row, Boston was recently named the top city in the country for startups in the Innovation That Matters report by the U.S. Chamber of Commerce Foundation. The ranking was determined by data focused on talent, capital, specialization, density, connectivity and cultural...Read More
Consumer preferences and the popularity of social media have created a groundswell of influencers working with consumer brands to launch marketing campaigns. Brands win because they’re able to tap into the established authenticity consumers perceive from bloggers and social media personalities,...Read More
Almost every prospect we encounter asks this question. The answer is always the same: It depends.
What are your business and marketing goals?
How will you integrate PR to support your marketing activities?
Do you have existing brand awareness?
Do you have customers?
What’s your current share of...Read More
If you run a B2B, a startup or an emerging company, Storify is your friend. Since its private beta launch in 2010, the web app has become a powerful tool for curating content and is used by enterprises and media alike.
Using a simple drag and drop system, Storify allows you to collect the best...Read More
As digital news and social networks speed up the pace of modern media, the news cycle has become faster than ever before. Competition is stiff, and the stakes are high as everyone vies for a coveted place in the ever-shifting spotlight. When it comes to PR, you can’t just “spray and pray,” relying...Read More
When it comes to creating engaging, shareable content, creating an enticing headline is more than half the battle. (Just ask the NPR employees who were pitted together in Head to Head—a timed battle broadcast on Facebook, where staffers competed to create the best headline for a story.) Creating...Read More
Staying warm. It’s what’s on everyone’s mind this time of year. While we’ve already shared some of our favorite Boston bars and coffee shops, when you’re dealing with frigid temperatures, what you really need is a fireplace. Luckily, Boston is home to lots of cozy bars, cafes, hotels and...Read More
It may not be new or particularly glamorous, but corporate blogging is still the bread and butter of content marketing. Blogs are—still—one of the most efficient ways for companies to communicate their missions, drive traffic and promote other assets.
According to Content Marketing Institute, 80...Read More
Facebook. Twitter. LinkedIn. Instagram. Snap. There are a lot of social media platforms out there, and according to Pew Research Center, more people are joining them every day. With ample opportunities to leverage social media, the pressure to create content non-stop can be real. But is that...Read More
By Justine Boucher, Kate Connors and Derek Reimherr
If you’ve been telling anyone who’ll listen why you “want to be the very best, like no one ever was,” you might be sharing a boat with our teammates – trying to manage your addiction to Pokemon Go.With its augmented and virtualreality elements,...Read More
By Maddie Ponsetto
How do you turn your pastime for perfect coffee shop hunting into productivity at work? Or your Uber ride home into marketing ROI? When you’re looking for insights and expertise in the business world, it’s critical to think outside of the box – or the cubicle, at least.