You interviewed the subject matter experts, did your research, wrote an outline and drafted the piece. The detail is captured correctly and you’ve told a complete story. Unfortunately, it has all the appeal of the ingredients list on the back of a cheap can of soup. 

Don’t beat yourself up. It...

All Posts by Marty Querzoli

Every January 28 is “Fun at Work Day,” a holiday that recognizes a little levity on the job can lead to more productive, creative and loyal employees. From fictional TV shows to real-world shenanigans, workplace fun provides plenty of memories and benefits – here’s a few from the Metis crew!

Cathy...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Is there a better way to close out the year than by taking home a couple of coveted marketing and public relations (PR) honors? Perhaps. When a co-worker suddenly announces their regal lineage and makes tenuous claims to a British castle, you know you’re finishing big. 

First, the awards.

For the...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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Ah, the holidays, that time of year we go without rest, raise the stress, overly ingest and financially regress to enjoy the peace and joy of the season. To warm your hearts amidst the chaos, the Metis family is bringing you regular reminders of why we do it – and that means holiday photo essays of...

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I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting him five bucks I could “lick...

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Moments of victory, moments of pain - all make for Halloween memories that last a lifetime. That said, we’re going to take a few moments away from our marketing and public relations activities to share a few of our stories, as well as some of our favorite Metis costume photos.

Best of times, worst...

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Author’s note: Upon reviewing a draft of this blog, a number of my co-workers demanded a disclaimer be added making it known that some at Metis are not New England Patriot fans. That said, the following is my opinion only and in no way represents the sentiments of all my associates - just the...

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This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. But I’ve worked for, and with, a number of B2B/B2C...

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It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was in a recording studio casting voice-over talent for a series of television spots and needed a gruff CEO-type voice to personify a product.

I don’t recall the exact item, only that it...

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