How to plan, produce and promote a business podcast

For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.

Some of the most successful companies in the world are taking advantage of...

All Posts by Kim Caro

We work hard to simplify our clients’ lives, save them money and get results that move their business forward. The goal of our blog is not much different - we want to help make your life a bit easier and provide insight that’ll advance your efforts. 

So, we took some time to dig up our most-read... Read More

You know the magic that happens when you work with awesome people? We think it’s everything, and we love working with folks who bring that kind of chemistry into our days. As often as possible, we sit down with one of these execs to talk about startups, the future of their industries and whatever...

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Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. 

Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new...

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In a previous blog post, we talked about using LinkedIn advertising for B2B marketing initiatives. Still, the platform offers more benefits than just its advertising capabilities, including valuable opportunities for social selling, business development and thought leadership. 

Prospects look at...

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In 2002, LinkedIn launched as a networking site for professionals. Fast forward 18 years and LinkedIn has grown to be one of the top social media platforms with almost 700 million active users. The platform has countless company pages, discussions and posts. And, due to their expansive advertising...

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The COVID-19 pandemic has forced almost everyone to reevaluate their business strategies, how they work and their marketing and awareness efforts. In these uncertain times it is imperative that companies speak with their audiences with empathy and truly mindful marketing. 

To begin putting...

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I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots and more. 

Need proof? A survey conducted by...

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When I moved from the Big Apple to the Mile High City, I already knew Denver had a lot going for it - incredible breweries and restaurants, nearby hiking, concerts at Red Rocks Amphitheater and a great fitness scene are just a few of its many attributes. In fact, the list was so long I was...

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Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since,...

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Building strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great client experiences span borders, there are a few additional processes you should implement when working with international contacts.

You may...

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Client relationships are crucial for all marketing and communications agencies, as well as all businesses. I continuously work to build strong client experiences that consist of transparency and trust. As a fitness instructor, I have come to realize the things I keep in my mind when coaching...

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