The COVID-19 pandemic has forced almost everyone to reevaluate their business strategies, how they work and their marketing and awareness efforts. In these uncertain times it is imperative that companies speak with their audiences with empathy and truly mindful marketing. 

To begin putting...

All Posts by Kim Caro

I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots and more. 

Need proof? A survey conducted by...

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When I moved from the Big Apple to the Mile High City, I already knew Denver had a lot going for it - incredible breweries and restaurants, nearby hiking, concerts at Red Rocks Amphitheater and a great fitness scene are just a few of its many attributes. In fact, the list was so long I was...

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Public relations (PR) and marketing agencies used to be two entirely separate entities and disciplines. However, companies began to recognize that budgets can stretch further – and awareness can climb higher - when stories are told through a mix of earned, owned, paid and shared media. Ever since,...

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Building strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great client experiences span borders, there are a few additional processes you should implement when working with international contacts.

You may...

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Client relationships are crucial for all marketing and communications agencies, as well as all businesses. I continuously work to build strong client experiences that consist of transparency and trust. As a fitness instructor, I have come to realize the things I keep in my mind when coaching...

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