As you may know, I live in a predominantly agricultural area and pretty much my entire family is in farming. Much (ok, most all) of the workforce here works in some sort of agricultural (ag) capacity, whether it be as farmers, crop dusters, seed/chemical salespeople, insurance adjusters or ag...
I must admit, when I started working for Metis Communications, one of the hardest things to overcome was being intimidated by editors and reporters. Of course, that’s not meant negatively; they have a job to do and work on pretty tight deadlines, as do those of us in public relations (PR).
As you...Read More
“Can you write a post for our blog?” That question strikes fear in the hearts of some people. But why?
There are several reasons people may be hesitant to commit to blogging. Some may fear not getting good results or positive feedback. Time management may be an issue, perhaps not being able to put...Read More
If there’s one thing that is trending a lot in the data center space lately, it’s EVERYTHING-as-a-service. TechTarget’s SearchCloudComputing site defines XaaS (or everything as-a-service) as a general, collective term that refers to the vast number of products, tools and technologies that vendors...Read More
I hate to show my age here, but when I graduated from Georgia Southern University (I am not going to tell you what year) with a public relations degree, social media pretty much did not exist. So even though I learned the tricks of the social media trade in my professional life instead of in my...Read More
It happens all too often in the creative workplace these days – people don’t say what’s on their minds for fear of being called out or discounted, just for the sake of avoiding conflict. Instead, they complain to friends or family, and bad feelings fester.But it is possible to have a successful... Read More
Blogging and vlogging are clutch when it comes to promoting authenticity for a brand. It’s a great way to get content in front of your audience but in a more personal, editorialized way. A recent study showed that 43 percent of millennials rank authenticity over content when consuming news. They...Read More
Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your partners. So, how can you...Read More
Many technology companies have speaking programs as part of their PR strategies, and let me tell you this: there are conferences aplenty. As my grandmother used to say, “There are more than you can shake a stick at!” For startups or emerging companies, one of the first things they want to do is...Read More
I’ve worked with Metis Communications for almost three years – and I’ve lived in a farming community in southwest Georgia for all of them. To this day, it amazes me how similar some aspects of farming are to my job in PR.
Cotton is one of our main crops in the fall, and the “south Georgia snow” is...Read More
I have a fourth-grader this year, and let me just say, fourth-grade homework ain’t what it used to be. So when my son came home with an assignment entitled “Said is Dead” instructing him to write down 25 (yes, 25) words that mean the same thing as “said” I was a little taken aback. But I get it;...Read More
Peanut season is my favorite time of year. At night I can hear the loud, but peaceful, whirring sounds of Damascus Peanut Company’s dryers. And I love the smells! There is nothing like the smell of “goobers on the ground” after the shakers flip them over and they are lying on top of the dirt. Most...Read More