The U.S. celebrates National Hispanic Heritage Month, held annually from September 15 to October 15, in honor of the men and women of Hispanic descent who have helped build our society and culture. The event began as Hispanic Heritage Week in 1968, encompassing the anniversary of independence Costa...

All Posts by Kate Connors

If you’re in B2B marketing, you’re probably familiar with account-based marketing (ABM). The concept is simple: ABM shifts marketing and sales teams’ focus toward researching and targeting a specific account, instead of individual leads. Decision makers can close deals more rapidly by targeting...

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Confession: If you asked me whether I could have a driverless car or the floor-to-ceiling library from Beauty and the Beast, I would pick the books. As much as I love technology, there is something about starting a new book that never grows old. And the older I get, the more I realize how many...

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The dream of the ‘90s is alive in the Metis office. Our team is often listening to a ‘90s playlist or swapping stories from the decade. And although we don’t miss the days of dial-up internet, we do love reminiscing about how marketing, PR and strategy have changed since the late ‘90s and early...

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If someone asks you for one solution to a communications crisis, don’t answer – it’s a trick question. The resolution for a crisis situation is never black and white, and there’s rarely only one solution. Every variable and channel of communication must be evaluated. Ultimately, overcoming a crisis...

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One of the things I love about working at Metis is that everyone on the team is a knowledge-seeker. We are constantly absorbing everything we can about our clients’ industries and the public relations sector. I am a firm believer that you can learn anywhere: reading a book, viewing a documentary,...

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