Congratulations! You’re celebrating a company anniversary. I just celebrated my “Metisversary” – seven years at the company, and our team has brainstormed and collaborated on several anniversary celebrations and promotions for clients along the way.
Whether you’ve hit a solid five years or you’re...
The launch of a company or ribbon cutting can come with some fanfare. The excitement may bring the community out to witness the event, perhaps attract a local politician for a speech or words of encouragement. The quintessential gathering might also draw TV news crews interested in grabbing some...Read More
Black hats, blue teams, red teams…the forces behind the cyber threats of today sound like GI Joe clashes or groups of X-wing fighter pilots in Star Wars. It’s no wonder, since the security industry can feel like a constant battle to stay one step ahead. If you’re growing your cybersecurity company,...Read More
If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have already iterated through new...Read More
Rewind to a year or two ago, and blockchain probably sounded like a trendy jewelry, a Minecraft weapon or even a knitting technique. But when I heard bitcoin and other cryptocurrency relied on this method, I had to know more. Bitcoin piqued my fascination and has made tons of headlines—first in...Read More
If you could have any superpower, what would it be? Would you want to read minds, so you could know everything and be one step ahead? Maybe that’s too risky, if you’re susceptible to lip-syncing a song stuck in someone else’s head, and you’d rather have the ability to fly (hello, easy commute) or...Read More
“Westworld,” a sci-fi thread on robots-meets-Westerns, is the newest HBO escapist series to warm your water cooler chats until “Game of Thrones” freezes over. And 35 years after the original, the “Blade Runner” sequel brings realistic robotic replicants back in the spotlight. Artificial...Read More
As you monitor your competitors, you may occasionally see them tout a new spot in a recent Gartner Magic Quadrant or land in a Forrester Wave report.
These reports typically assign ratings to companies within a certain group of technology products and services. Gartner, Forrester and other analyst...Read More
As a savvy marketer, at times it can feel like you’ve pulled out all the stops, but are still chasing the boulder when it inevitably slips backward down the hill. You’ve developed content, briefed industry analysts, conducted interviews with the press, attended all the right trade shows and...Read More
If you’re a marketer, you’ve heard about the benefits of B2B blogging programs—blogging increases traffic to your website, helps prospects find you in search engines, educates your audience—but it’s a constant battle. Newbies and successful shepherds of ongoing blog programs alike face similar...Read More