When I joined the Metis team, Courtney gave me an overview of the co-workers I’d meet during my first day in the office: who specialized in certain topics, who I’d work closely with and which remote team members would be in town. After describing Rebecca as an incredible writer, former teacher and...
When I interviewed at Metis, I met with Courtney, one of our founding partners. I was nervous about starting a new job, switching to the PR industry and making a good impression. I also hoped to find out if I fit into the company’s culture.
After our conversation, I asked why Courtney loved...Read More
On a sunny day last July, I was lounging on a sailboat in Boston Harbor, drinking prosecco and chatting with my co-workers. (Read: our annual summer outing was awesome.) Ellen Miller, Metis’ social media strategist, was sharing some early planning details about her upcoming wedding. “We don’t know...Read More
In any industry, you need to build market awareness before you can grow and retain a customer base. Prospects need to know not only who you are, but what you’re doing and why before they’ll buy into your message. In a crowded space, such as cleantech, this factor isn’t just important – it’s...Read More
I was coming up on a year with Metis when I asked to work from home full-time. My Boston lease was up. I wanted to move to a new city, but I was taking on more responsibilities at the company and growing my client service skills, and I felt proud of my momentum. I liked my co-workers and didn’t...Read More
When I’m stressed, I cook. Not always – the empty pizza box in my kitchen can attest to that. But often, when I finish work or on a weekend afternoon, I find myself rooting through my kitchen and wondering what I could make. There’s something about mechanically chopping onions, following a recipe...Read More
Recently, a friend pitched me a startup idea. It was awful. Not because he wasn’t dedicated to the idea or hadn’t thought it through, but because at its core, the concept had already been done.
The problem with being the Uber of your industry is that you aren’t Uber. You can’t break into the market...Read More
The marketing industry is constantly shifting, and the way we share news is a prominent marker of this change. Obviously, the Internet forever changed the traditional press release format, creating a much wider audience for any given news announcement. Then in 2006, Todd Defren’s social media press...Read More
The most successful companies in your industry likely have a few things in common. They introduce new, innovative ideas to the space; they’re focused on winning and retaining happy customers; and competitors, end users and influencers alike recognize their work.
One way industry success and...Read More
Last year, I moved to a new city, 1,000 miles from my old one. Since then, I’ve learned to make a few adjustments. I bike as a primary mode of transportation again, since Nashville’s public transit options are limited; I appreciate the community aspects of Southern culture; I’ve had moments when I...Read More
If you’re not driving your PR and marketing plan with data, you probably know what it’s like to be frustrated by a lack of results. Your team might spend hours developing a beautiful new e-book, but when it goes live on your website, it’s not a hit among influencers. Where did you go wrong, and how...Read More
You’re not the only one dreading that meeting tomorrow morning. Atlassian reports that the average employee wastes 31 hours in unproductive meetings per month, with the salary cost of unnecessary meetings in the U.S. racking up an annual $37 billion. For marketers, PR professionals and other...Read More
You know you’ve worked in an industry long enough to own it when you find yourself drawing parallels to your professional life during off-hours. Halfway through the summer, I’ve been making up for my hours spent hibernating last winter by traveling to new cities, living out of a suitcase and...Read More
The author, practicing her yoga moves in the home office It’s hard to say no to a good title. It’s not just the Upworthy editorial team who know it, either – PR pros think about this daily as we write emails, develop content and more. So when I was looking for an answer to a WordPress question...Read More