When I joined the Metis team, Courtney gave me an overview of the co-workers I’d meet during my first day in the office: who specialized in certain topics, who I’d work closely with and which remote team members would be in town. After describing Rebecca as an incredible writer, former teacher and...

All Posts by Jessica Moog

For readers, writers and literature fans, the future of marketing feels bright. A content marketing strategy is a must-have for brands seeking to educate audiences, stay abreast of industry trends and increase authority. Blogs, e-books, emails campaigns, social media, SlideShares and even formerly...

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To many people, a crisis communications plan sounds more like a plot device from “Scandal” or “The West Wing” than something most organizations actually need. Crisis situations are for massive corporations and politicians, not emerging businesses and startups – right?

Wrong. An unexpected issue can...

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It doesn’t matter if you’re a co-worker, a client or a reporter – when you meet Kelly, one of the first things you notice is her Southern accent. Kelly is based in southwest Georgia, where she lives in a farming community, kicks ass for her PR clients, and loves to defy and embrace perceptions of...

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My immediate family is small, but my extended family is huge. Each year, my holiday season becomes a balancing act as I make time to celebrate with different branches of relatives, might-as-well-be relatives and friends-that-turned-into family. The process always makes me happy, as it reminds me of...

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When I started working at Metis in 2013, I just missed the tail end of Kate Sena’s second co-op cycle with the company. It was immediately clear, however, how much the team missed her presence. Kate is as reliable, genuine and straightforward in client meetings and group brainstorms as she is...

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How do you read?

You might be a print-book purist, like 38 percent of Americans; you might belong to the 28 percent of people who throw an e-reader or mobile reader app into the mix. Perhaps you identify with the quarter of Americans that didn’t read a book in the last year, but you keep up with...

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Spend any amount of time with Courtney Hurst and you’ll find yourself thinking, “This person knows how to run a business.” As a lifelong entrepreneur and current restaurant owner, commercial fishing business operator and founding partner of Metis, Courtney constantly has her eye on both the major...

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Trade shows are a whirlwind from preparation to execution. You apply for speaking opportunities, book your flights, plan your schedule, find out which of your contacts you’re likely to see and block time for meetings over coffees and dinners. When the convention actually rolls around, your activity...

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I wanted my college major to be English long before I left high school. I’d always gravitated toward reading and writing classes, interested in the creativity, deep thinking and potential for more than one right answer in those spaces than I personally found in science and math. Like many others,...

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I didn’t “get” podcasts for a long time. My friends and colleagues were listening to them constantly – during commuting hours, while running, as background noise while working – but I wasn’t hooked. I preferred listening to segments from longer shows that interviewed guests I was already interested...

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In 2000, if you told me that blogging would eventually become an important – and highly valuable – part of most companies’ marketing plans, I would have laughed in the face of whatever LiveJournal draft I had open at the time. (I had multiple accounts on the site and others like it. I spent my time...

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I’m a sucker for brand loyalty. I’ll choose Starbucks over Dunkin Donuts every time – and pay the extra dollar – because D&D has served me too many watery coffees to count. I troll Madewell for online sales because its clothes fit me, even as I remind myself to stop supporting fast fashion. I was...

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Months ago, I decided to get new boots. I had a practical reason (an upcoming vacation with a lot of walking on the plan), and a superficial one (my other boots are old). In the roughly 10 weeks that I’ve had shoes on my mind, I’ve casually browsed online without buying anything. My Facebook feed...

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